Kaia Studios consolidates its successful career
22 December 2016
The Dynasty Feud video game from Kaia Studios has won the PlayStation Talents 2016 Award in the Best Use category of PlayStation Platforms.
Madrid's Callao cinemas were the venue for the third edition of the PlayStation Awards, which annually recognize the «development of independent, original and quality Spanish video games». Kaia Studios' debut opera, which already won the prize for the best Basque videogame of 2016 in the AzPlay contest in Bilbao, has once again recognized the capacity and talent of its creators.
Kaia Studios participated in 2015 in the mentoring program promoted by Bilbao Ekintza in collaboration with the Association of Designers of Euskadi EIDE. In this innovative program, a designer with a long history in the business world helped to learn and guided, based on his experience, new entrepreneurs. ADN DESIGN collaborated with Eneko Egiluz on visualizing and improving Kaia Studios' business proposal, making it easier for the emerging company based in Bilbao to analyze situations from different points of view and make better-informed decision-making.
As Carlos San José, director of the ADN DESIGN mentoring project commented, «our contribution has focused mainly on visualizing through mental maps the definition of the different areas associated with the development of the project». Through a very visual narrative, the team has analyzed aspects of the structure of the service offering, company management, communication, collaboration with suppliers and users and a series of parameters essential for the development of the Business Plan.
«In each of these aspects,» continued Carlos San José, «possible areas of improvement have been detected, such as the mapping of strategic relationships or the visualization of possible adverse scenarios and the actions necessary to be able to address them».
Definitely, design and design thinking contribute innovative and robust visions in aspects related to the business model, the profile of the people that make up the target audience for the proposal or the offer of products and services. Through a structured process and with planned meetings, Kaia Sudios and ADN DESIGN have explored the enormous potential of design thinking directed to the videogames sector.
Design and You
24 July 2015
Design and You is the first design conference in Spain that seeks to bring together designers, users, educators and entrepreneurs in one space to exchange ideas and experiences on design. Organized by the Association of Industrial Designers of Asturias diDA, the event aims to be a catalyst for people eager to learn, to share, to discuss, to listen, to change their point of view, to offer his perspective and to link ideas to change the world.
Carlos Alonso Pascual will participate in the discussions and debates of this interesting event that is completed with cultural activities in the Asturian rich industrial heritage and in some of its most unique companies.
Book your appointment at Design & You 2015
Oviedo - 1, 2 and 3 October 2015
Nearby Architectures 2015
20 March 2015
The new cycle of «Nearby Architectures», held since last February 5, 2015 at the Delegation of Bizkaia of the Colegio Oficial de Arquitectos Vasco-Navarro, aims to study the situation of the profession of architects today, analyzing the economic and social reality and its evolution over time.
Under the title «New Paragraph Project: and now how do we follow the story?» the new cycle consists of 4 sessions, in which several architects and experts share their professional experience to open later the conversation among all the attendees.
The third session, entitled «One more round: Thinking other business lines», will take place on March 26 and will feature the participation of Carlos Alonso Pascual. The session aims to realize, through the experience of several speakers, how the training of architects provides high performance in a variety of activities. Along with other leading professionals, Carlos Alonso Pascual will share his experience in product design capable of making the people's experiences meaningful and establish strong business opportunities for the companies.
Details:
March 26, 2015, 19:00 h.
Exhibition Hall of the Delegation of Bizkaia of COAVN
Alameda Mazarredo 69-71, E-48009 Bilbao
More information: www.coavnbiz.org
Labels: Architecture, Events, Training
ADN DESIGN at Deusto ForoTech 2015
17 March 2015
Forotech is a meeting forum about engineering and technology directed to university, business, students and the general public, aimed at conveying the passion for science and visualize the world towards which we move.
In the framework of the third edition of the Engineering Week Deusto ForoTech 2015, ADN DESIGN took part on Friday, March 6, at the round table on Design & Industry 4.0 organized by the Faculty of Engineering of Deusto University. Deusto University leads the teaching production ranking of Rankings ISSUE 2015 (Synthetic Indicators University System Spanish), a joint initiative of the BBVA Foundation and the Ivie, Valencian Institute of Economic Research.
Brigitte had the opportunity to share the round table with Eva Salcedo | Bilbao Ekintza, Ibon Miranda | Grupo Maier, Unai Extremo Baigorri | Virtual Ware, Xavier Verdaguer | Imagine Creativity Center y Benicio Aguerrea, coordinator of EIDE, Designers Association of the Basque Country, to discuss on the possible scenarios to be drawn for the Industrial Design in the Basque Country in 2020. The debate was moderated by Marcelo Leslabay | Professor of Industrial Design at Deusto University. The results of the surveys and polls carried out by the participants were presented in real time thanks to the smart identifier Meetabout selected to manage this event.
As a side note, ADN DESIGN has had the pleasure of working in the team set up by the technological startup Techabout to design and develop this new device, intended to replace the accreditation card currently used at fairs, conferences and other events. Meetabout technology, links together all the participants and lets you know what happens at the event in real time, creating a unique, manageable and measurable experience.
Telefónica I+D and READ integrate technology innovation, creativity, design and talent
18 July 2014
Telefónica I+D, company specializing in R+D+I of the Telefónica Group, and READ (Spanish Network of Design Associations) have signed a framework agreement partnership to cooperate on joint projects and initiatives, and exchange knowledge and research in the field of design... With this agreement, both parties define and drive an action plan led by design as the main focus to connect talent and creativity with technological innovation...
This initiative arises from the collaboration of a group of professionals belonging to the User Experience department of Telefónica I+D, and several associations that integrate READ. It will set off with the organization of collaborative activities with schools and universities, during the academic year 2014-2015, with the participation of Mondragon University and Digipen Europe Institute of Technology, among other centers.
ADN DESIGN welcomes and supports this initiative, with the active participation of Brigitte (EIDE | Designers Association Euskadi) to the working group; an initiative that drives the necessary evolution of our area of expertise in order to respond to the new demands of the connected society and to promote the humanization, through design, of this technological society.
Labels: Initiatives, Training
ADN DESIGN shares knowledge
27 June 2014
As in previous years, Brigitte has been involved with theoretical and practical sessions in various training activities for both industrial design students, and students from other design disciplines or related fields. In this context she had the opportunity to participate in the course of interaction and perception of the Mondragon University master in Strategic Design, with the seminar use value and its strategic projection:
Together we explored attitudes and tools which enable us to guide the design towards the creation of inspiration and opportunities spaces, where we can devise new proposals that will have meaning and value to people; proposals that meet and anticipate the experiences desired by consumers
At the master in Marketing and Commercial Management -organized by the Faculty of Economics and Business Administration, University of the Basque Country UPV/EHU- she has focused her lecture on the need to offer a proposal perceived as coherent by consumers, the identification of the elements and the attributes that participate to this consistency, and the necessary permeability of the company to its context that this implies.
Design has the ability to help companies identify the keys that enable them to understand and anticipate the changing needs and aspirations of their consumers. It may even accompany the creation of an organizational model able to integrate these changes and identify opportunities resulting from technological advances. In short, Design can help companies to develop an attitude of proactive listening to society, and to boost the binomial Design & Marketing, as a generator of significant -daily or extraordinary- experiences for people and of solid business opportunities in a social and economic model in mutation.
She has also participated, as in previous years, in the course of university specialist in fashion design promoted by the University of the Basque Country UPV/EHU:
My contribution aims to bring the vision and the tools of product design and services, to the world of fashion. I am particularly interested in provoking a reflection on user centered design in the field of fashion; holding people as a source of information and inspiration, and favouring their participation in the creation process.
Finally, we want to highlight the opportunity given to us by the Mondragon University, to present our design studio, and our vision of design, to the first year students of Engineering in Industrial Design and Product Development.
It has been a great experience to pass on, to first year students, the knowledge acquired throughout my years of experience in ADN DESIGN. I hope it will help them address their studies with a clearer understanding of the usefulness of the knowledge they will receive throughout their career. The assessment of this experience by their teachers was very positive. They considered that their students were able to capture many of the ideas I shared, and that they understood and retained most of the concepts presented. I am very satisfied for it.
These interventions reflect the strong commitment of our design studio towards the exchange of good practices between design disciplines, the promotion of a design approach based on the generation of experiences valuable to people, and the diffusion of a strategic vision of the work of conception.
Labels: Training
Master in Design Management | University of Zaragoza
19 September 2013
The Faculty of Economics and Business and the School of Engineering and Architecture at the University of Zaragoza provide the first edition of the Master in Design Management, created to provide superior training that covers all areas of design in the company.
Brigitte Sauvage and Carlos Alonso Pascual are among the interesting and qualified group of teachers of this new qualification, aimed at all those interested in knowing the key methods and current disciplines that condition design and its management in the enterprises of the XXI century.
The Department of Industry and Innovation of the Government of Aragon is actively involved in this initiative through Cadi, the Aragon Industrial Design Centre.
The registration period is open until October 16.
More information and registration www.aragon.es
Labels: Training
Imaginaction: Beyond Problem Solving | Video
15 July 2013
Carlos Alonso Pascual Barcelona Design Thinking Week 2013 ELISAVA Barcelona School of Design and Engineering
Imaginaction: Beyond Problem Solving
10 July 2013
In this ambiguous and changing world, profoundly influenced by the crisis and uncertainty, solving problems no longer is of any help for us. Entrepreneurs, companies, and organizations must stop focusing their attention only in solving definite problems and start adventuring a much more complex, interconnected, and rich territory that integrates research, knowledge, and creative exploration into a new synthesis: Imaginaction.
The new creative actor of the 21st century is no longer a simple troubleshooter, but an explorer of opportunities. Mr. Wolf, from the well-known Tarantino’s movie is a new Dr. Livingstone, an explorer open to the discovery of the creative springs and the possibilities hidden in the boundaries of the problems. This can be the inflection point of the design activity in the future and one of the springs for building radically innovative and competitive organizations.
How should we manage the complex problems that we have to face in order to avoid that they distort our perception of reality? In which way can we use crisis and chaos as a creative launch pad towards a more caring, responsible, and sustainable future? Which attitudes and which conceptual tools do we need to develop for exploring and recognising the opportunities hidden in the complex current situation? How can we turn this opportunities into radical innovative proposals? These issues will strongly influence in the evolution of design and creativity during the next years.
Carlos Alonso Pascual Barcelona Design Thinking Week 2013 ELISAVA Barcelona School of Design and Engineering
Cities & Design | Jardunaldia | Jornada
24 June 2013
Date: June 26, 2013
Venue: Auditorium AlhóndigaBilbao
Time: 09:00-13:30
In the complex scene of challenges that the development of cities represent, design is proving it can provide conceptual and methodological tools of extraordinary validity.
This conference organized by Bilbao Bizkaia Design & Creativity Council (BiDC) on the occasion of the World Design Day aims to bring professionals, businesses, organizations and institutions involved in this challenge the experience of four cities that have successfully approached it, Montréal, Saint-Étienne, Eindhoven and London.
09:00 Opening
Nora Sarasola, Director-General of Bilbao Ekintza
Juan Diego, Director- General of Beaz
Alexander Arriola, Director- General of Spri
09:15 Montréal: Local Trade and Design
The increasing shift of retail and leisure offer to large surfaces is a serious problem that cities must address urgently from the economic and tourist areas. Design and innovation in the commercial premises, in the service and in the offer itself, can contribute to their recovery.
Presenter: Juan Carlos Ercoreca, President of Bilbao Dendak
Speaker: Marie-Josée Lacroix, Director Bureau du Design Montréal.
She will introduce the Commerce Design Montréal initiative for urban trade recovery through design and innovation.
10:00 Saint-Étienne: Spaces for Design in the City
When initiatives related to the design and creative industries bring together the participation of citizens, they provide an unstoppable transforming energy to the cities.
Presenter: Carlos Alonso, Founder and Co-Director of ADN design
Speakers: Ludovic Noël, Director General of the Cité du design Saint-Étienne, and Josyane Franc, Director of International Relations at the Cité du design Saint-Étienne.
They will present the Biennale Internationale Design Saint-Étienne, focusing on the involvement of the city and institutions.
10:45 Coffee Break
11:15 Eindhoven: Management of open work in the creative industries
Like society, companies increasingly present more open and collaborative organizational forms. The work itself is organized upon renewed and innovative schemes, especially in the field of creative industries.
Presenter: Manu Gómez-Álvarez, Director of Hacería-ZAWP
Speaker: Maarten Hendriks, Founder of Little Mountain,
He will present the Little Mountain Creative initiative, which explores new ways of organizing work in the creative industries and startups.
12:00 London: Strategies for Creative Cities
Cities are nowadays the subject of reinvention, as if it were a commodity to continue generating economic growth, but also welfare, receptiveness and sustainability.
Presenter: Jesus Cañada, President of the Biscayan delegation of the Colegio de Arquitectos Vasco-Navarro.
Speaker: Patricia Brown, Vice President Design Advisory Group of the Mayor of London
She will present different processing strategies, positioning and promotion of cities through design and creative industries.
12:45 Questions and Discussion
The four panelists will answer questions from the public, collected throughout the day.
13:30 Closing
Barcelona Design Thinking Week 2013
13 June 2013
For the last five years we have been facing many changes and challenges in every field all over Europe. Especially in the Mediterranean, we constantly see strategies, ideas, and mechanisms for successfully avoid these transformations and pose future scenarios in every area. Creativity and services optimization are the order of the day, and social and economic changes motivate new perspectives within the companies and organizations.
Bearing this context in mind, the interesting and motivating second edition of Barcelona Design Thinking Week will take place from the 1st to 5th of July 2013. Organized by Elisava School of Design, the theme of this year’s event is ‘Social Change, Innovation and Enterpreneurship’. Carlos Alonso Pascual was invited by Jorge Rodriguez, director of the Master’s Degree in Research for Design and Innovation given by Elisava, to give a talk on July 1 on the exploration of opportunities:
In this ambiguous and changing world, profoundly influenced by the crisis and uncertainty, solving problems no longer is of any help for us. Entrepreneurs, companies, and organizations must stop focusing their attention only in solving definite problems and start adventuring a much more complex, interconnected, and rich territory that integrates research, knowledge, and creative exploration into a new synthesis: Imaginaction.
How should we manage the complex problems that we have to face in order to avoid that they distort our perception of reality? In which way can we use crisis and chaos as a creative launch pad towards a more caring, responsible, and sustainable future? Which attitudes and which conceptual tools do we need to develop for exploring and recognising the opportunities hidden in the complex current situation? How can we turn this opportunities into radical innovative proposals? These issues will strongly influence in the evolution of design and creativity during the next years.
Foto: cc 3oheme - Ignacio Palomo Duarte
This Is Industrial Design
06 May 2013
During the past April 25 and 26, the Andalusian city of Malaga has hosted the First National Congress This is Industrial Design in La Térmica cultural center. The initiative, organized by the Industrial Designers Association DIZ Málaga and supported by La Térmica and the Fundación General Universidad de Málaga, has been an interesting meeting point for professionals, academics and industrial design students who were able to discuss and exchange experiences through of a series of workshops, panel discussions and seminars.
Among the conference speakers were well-known top designers as well as emerging figures in the design scene. José Manuel Mateo, Gerard Moline, Carlos Alonso Pascual, Granada Barrero and Pablo Rohrssen offered his vision and experience of reality and future challenges of design in Spain and discussed the most appropriate strategy to promote, enhance and boost design culture. Creativity, innovation, competitiveness, engineering, reuse, sustainability, differentiation, solutions, biomimetics, functionality and optimization are among the concepts that have been discussed passionately on This is Industrial Design.
In a paper entitled Biomimetics & Design, Carlos Alonso Pascual offered his view on design as a problem solver activity and, what is more significant in this situation deeply conditioned by uncertainty and crisis, design as exploring new possibilities. In both activities, the study of nature is a very powerful engine for creativity and innovation, establishing connections, suggesting new solutions to human problems and fleshing transformative visions of reality.
From the chariots of Hephaestus "inspired by the bones of dead birds" that Homer describes in the Iliad, to the latest creations of the most renowned designers, Nature has been able to provide a framework for creativity and innovation extremely powerful. However, in the complex landscape currently configured, biomimetics must overcome to find solutions to specific problems to take nature not as a repertoire, but as a general framework for reflection and inspiration. As Carlos Alonso mentioned in an earlier interview:
Biomimetic research and Design research must evolve from simple emulation of living organisms into a more dynamic framework inspired by natural processes. They also must stop focusing on the solution of specific problems to venture into a much more complex, rich and interconnected territory: the exploration of possibilities.
Brigitte at TEDxBilbao
21 October 2011
DESIGN DREAMING, the genuine sense of design
Each step in the evolution of the design discipline has had its own number of misunderstandings and unavoidable collateral damages. Now, in the era of Design Thinking, on the shift to Design Doing, is there some missing link we should worry about? Have we been overlooking some crucial aspect? Are we missing the point about the genuine sense of Design?
More TEDxBilbao 2011 talks: Oskar Bell, Gorka Espiau, Moncho Ferrer, Salvador Lopez, Hector Martin, Alberto Prado, Diego Soroa, Xabier Zirikiain. More information TEDxBilbao 2011
FORINNOVA 2010
06 October 2010
The Research, Innovation and Development, Department of Science, Technology and University of Aragon Government, through the ITA, with INAEM support, launched the fifth edition of the FORINNOVA PROGRAM dedicated to the training of innovation managers, by granting financial assistance to businesses for job placement of unemployed graduates.
The 27th of October, Brigitte Sauvage will hold a seminar on 'Design and use value as drivers of innovation', integrated in the module IV 'Innovation as a business strategy' of this training program.
Dates: From October 22 to November 30, 2010
Duration: 150 hours
More information: Carolina Borobia T. 976 010 029, Lola Lozano T. 976 010 032
Labels: Training
CEBEK Innovation Forum
27 September 2010
The Innovation Forum of the Business Confederation of Bizkaia CEBEK aims to help professionals that take as a challenge to improve the innovative capacity within their organizations. Aimed at Managers, Directors of Innovation, Human Resources, Quality, ... and any manager interested in the innovation management, these business meetings began in late 2009 with the intention of exchanging experiences and training in contact with management consultants.
The next meeting of the Innovation Forum will cover the Participation Systems for Innovation and will include the presentation of practical experiences in Creativity and Idea Generation developed by two companies involved: Jorge García del Arco, General Manager of Xupera Xperiencing Customers, will present "In Search the lost C of INNOVATION", while Carlos San José, Projects Director at ADN DESIGN, will talk about "Design: The Innovation Engine".
Venue: CEBEK. Gran Vía 50, 5ª planta, 48011 Bilbao.
Date: 22 October 2010
Schedule: 09:15 - 13:15 h.
More information: Marta Martínez, Responsable de Innovación de CEBEK.
Labels: Training
Design and use value in the conception of innovating products
27 August 2010
Last June Brigitte Sauvage offered the course “Design and use value in the conception of innovating products” at the Instituto Tecnológico de Aragón ITA [Aragon Technological Institute], to design, marketing, and engineering professionals that are independent or members of SME from Aragón.
This course shows the potentiality of different methods and levels of research as regards creativity applied to use. It is a practical work philosophy, whose tools of analysis may be used, readapted, or obviated according to the problem posed, the analysis goals, and the available resources. It aims for the professionals to develop their own concepts of the processes and methods to be applied according to the characteristics of their project.
The course is within a global vision of innovation focused on the users and led by design. In this context, the strategic integration of design in the companies is a key element of competitiveness to promote new forms of innovation based on people.
Brigitte Sauvage
Next October 25th, Brigitte will start a new edition of this course in the Aragon Technology Institute ITA, within the Training Plan for Employment in Aragon 2010.
Both training actions have been performed under the technical management of the Centro Aragonés de Diseño Industrial CADI [Industrial Design Center of Aragon] of the Department of Industry, Commerce, and Tourism of the Government of Aragon.
Dates: From October 25 to November 05, 2010
Schedule: 10:00 - 14:30 h
Duration: 40 hours
More information: Instituto Tecnológico de Aragón
Labels: Training
Design: Hacking + Repairing
12 April 2010
Within the second edition of the International Forum of Creative Industries Bizkaia Creaktiva, Brigitte Sauvage participated in the round-table conference last March 25th in the Bilbao Maritime Museum. Chaired by Pilar Kaltzada, General Manager of Promotion and Communication at Innobasque, the round-table conference explored the current situation and the expectations of the creative sectors of Bizkaia.
Later, Brigitte chaired the class “Design: Hacking + Repairing”, with the participation of two interesting speakers of great international prestige: Joanna van der Zanden and Otto von Busch.
Joanna van der Zander currently works as an independent consultant and creative director in several multidisciplinary projects. As artistic director of Platform21 in Amsterdam, Joanna is in charge of selecting its shared design projects with undefined duration. It is here where she started her best known projects, such as Hacking Ikea and Repairing. By the end of the 90’s, she was a member of the pioneering team who created the internationally known communication agency, KesselsKramer.
Otto von Bush is heterodox within high fashion, but he is also a researcher in the Design and Business Department at the University of Gothenburg. He has worked in art, design, and crafts. He teaches in different areas of design in several Scandinavian universities. He finished his doctorate on Fashion Design and Activism in 2008. In his research work he explores the active participation within the fashion world without losing its uniqueness, while imitating the current trends in a free system.
As Brigitte said, «both have provided the attendants with a new vision of the social role of design through the exploration of the processes for creating meaning. Hacking is an interactive practice to add transparency in opaque objects or structures through appropriation, transformation, and dialogue.»
Design and value of use within the conception of innovative products
15 January 2010
On the following month of March, Brigitte Sauvage will teach the course " Design and value of use within the conception of innovative products” within the training actions framework coordinated by Creativity Zentrum.
The objectives of this course are:
- Train both design professionals and field-related professionals working in companies and organisations, to apply a strategic use of design in the creation of new products and services.
- Strengthen the creative analysis capacity and pro-activity in relation to the conception process.
- Orient creativity towards producing value for people and society, as well as generating knowledge and competitiveness in companies.
Dates: from March 8 to March 18, 2010
Schedule: of 19:00 - 21:00
Duration: 20 hours
More information: info@creativityzentrum.com
Labels: Training
Marketing Master 2009-2010
22 December 2009
Brigitte Sauvage has intervened on the 21st edition of the Marketing Master given by the Basque Country University / Euskal Herriko Unibertsitatea with a proposal entitled 'Design and Value of Use as Innovation engines'. This intervention is framed within ADN DESIGN´s activities for promoting the relations and exchange of experiences among the professionals working in design-related disciplines and the knowledge diffusion within the Strategic Design field, aimed at achieving more innovative and competitive organisations.
The Design oriented to the user is one of the fundamental tools for creating value in a company and, therefore, properly managed, for generating benefits. It promotes a strategic employment of creativity by means of a strategic-creative analysis process that optimises the companies´ and organisations´ creative capacity, and encourages the creation of product and service concepts with a high use-value for consumers. In this context, the Design’s strategic integration in companies is a key competitive factor that allows promoting new ways of innovation based on the people.
The Marketing Master organised by the Basque Country University / Euskal Herriko Unibertsitatea is given in the Faculty of Economical and Business Sciences in Bilbao since the academic year of 1989/1990. Brigitte Sauvage has formed part of the teaching staff since the year 2001.
Place and dates:
Faculty of Economical and Business Sciences
Basque Country University / Euskal Herriko Unibertsitatea.
Avda. Lehendakari Aguirre, 83.
48015 Bilbao
Friday, 18th December from 16.00 to 21.00 h.
More information:
Maribel García López
Secretary of the Master in Marketing
Institute of Economy Applied to Business .
Faculty of Economical and Business Sciences .
Labels: Training
Design in Industry: Tools for being competitive
07 December 2009
On the past 3rd December, the first ´Design in Industry: Tools for being competitive´ conference was held organised by the Association of Basque Designers EIDE company Análisis y Simulación with the collaboration of Siemens PLM Software and the the Technological Park of Álava. This conference aims at promoting Industrial Design integration in companies as a means to find new market orientations through Innovation and show the potential of CAD 3D´s new tools in relation to this activity. In response to EIDE´s invitation and is framed within the actions undertaken by ADN DESIGN to promote a better understating of the Design’s role in entrepreneurial strategies, Brigitte Sauvage held a lecture entitled 'Strategic Design and Innovation'.
Since 1996, ADN DESIGN has decidedly bet on integrating a CAD 3D solution as a natural tool for optimising the Design process both in its initial conception phases as well as in the development stage. In 2007, the image of the model ALLERGY STOP, part of the range of vacuum cleaners BEAGLE designed by SOLAC, was chosen to illustrate June in the UGS CALENDAR. It was awarded one of the best three images of the EMEA zone.
Labels: Training
