Telefónica I+D and READ integrate technology innovation, creativity, design and talent
18 July 2014
Telefónica I+D, company specializing in R+D+I of the Telefónica Group, and READ (Spanish Network of Design Associations) have signed a framework agreement partnership to cooperate on joint projects and initiatives, and exchange knowledge and research in the field of design... With this agreement, both parties define and drive an action plan led by design as the main focus to connect talent and creativity with technological innovation...
This initiative arises from the collaboration of a group of professionals belonging to the User Experience department of Telefónica I+D, and several associations that integrate READ. It will set off with the organization of collaborative activities with schools and universities, during the academic year 2014-2015, with the participation of Mondragon University and Digipen Europe Institute of Technology, among other centers.
ADN DESIGN welcomes and supports this initiative, with the active participation of Brigitte (EIDE | Designers Association Euskadi) to the working group; an initiative that drives the necessary evolution of our area of expertise in order to respond to the new demands of the connected society and to promote the humanization, through design, of this technological society.
Labels: Initiatives, Training
