Elite Tria
19 January 2010
A great classic reinterpreted: the triangle, symbol of Pythagoras’s wisdom, is the basic theme of this series characterised by its essentiality and personality. The roundness of the interior vertex of its triangular outline and the simple configuration of its pieces, combine sophistication and simplicity. A smart system that, under its simple appearance, hides a great versatility and the capacity of being reinterpreted by its users.
Labels: Products
Design and value of use within the conception of innovative products
15 January 2010
On the following month of March, Brigitte Sauvage will teach the course " Design and value of use within the conception of innovative products” within the training actions framework coordinated by Creativity Zentrum.
The objectives of this course are:
- Train both design professionals and field-related professionals working in companies and organisations, to apply a strategic use of design in the creation of new products and services.
- Strengthen the creative analysis capacity and pro-activity in relation to the conception process.
- Orient creativity towards producing value for people and society, as well as generating knowledge and competitiveness in companies.
Dates: from From March 8 to March 18, 2010
Schedule: of 19:00 - 21:00
Duration: 20 hours
More information: info@creativityzentrum.com
Labels: Training
Arima Zen
12 January 2010
Symbiosis between the organic and geometric shapes, between natural aesthetics and the modern space, between intuition and reason. Smoothly curved surfaces that move over a pure geometry to create a subtle harmony… The new series Arima Zen, edited by Bel Aqua
Labels: Products
Arima Zen and Elite Tria
11 January 2010
For the conception of the new bath accessories series edited by Bel Aqua, ADN DESIGN has counted with the collaboration of users who have let them into their bathrooms and shared their daily experiences. As a result of this participation, the accessories series ARIMA ZEN and ELITE TRIA were born, leaving a place for the user to define its environment in accordance to its likings and habits. Smart systems allow its users to decide their level of participation in their bathroom’s configuration and further present new configurations of pieces adapted to the bathroom’s use and physical reality.
We would like to thank all of you for allowing us to invade such an intimate space and for sharing fragments of your reality; we are grateful for your valuable contribution to our investigation.
Labels: Products
Siemens Slider S2
09 January 2010
Siemens has been specialising in ironing for more than a century. Since 1903 until today, it has developed irons and ironing centres that have provided innovative solutions both for the care of all types of fabrics as well as for the user’s comfort and safety. A whole new world of experiences applied to the ironing of today… and that of the future.
Now, thanks to the collaboration established with ADN DESIGN, Siemens widens its series commemorating 100 years of ironing experience with the model Slider S2. Well-rounded and dynamic lines for a steam iron created so the domestic ironing task can be easier and more pleasant. Its handle allows a natural grip, its generous heel rest gives the iron a stable support, the cable collector is comfortable and wide and the point offers great visibility over the garments. The model also incorporates the new “Advance steam system” that allows increasing and improving the steam penetration in the fabrics and quickly softens the wrinkles.
The 100 years collection is a clear exponent of the high benefits and sophisticated design offered by Siemens in regard to ironing.
Labels: Products
Marketing Master 2009-2010
22 December 2009
Brigitte Sauvage has intervened on the 21st edition of the Marketing Master given by the Basque Country University / Euskal Herriko Unibertsitatea with a proposal entitled 'Design and Value of Use as Innovation engines'. This intervention is framed within ADN DESIGN´s activities for promoting the relations and exchange of experiences among the professionals working in design-related disciplines and the knowledge diffusion within the Strategic Design field, aimed at achieving more innovative and competitive organisations.
The Design oriented to the user is one of the fundamental tools for creating value in a company and, therefore, properly managed, for generating benefits. It promotes a strategic employment of creativity by means of a strategic-creative analysis process that optimises the companies´ and organisations´ creative capacity, and encourages the creation of product and service concepts with a high use-value for consumers. In this context, the Design’s strategic integration in companies is a key competitive factor that allows promoting new ways of innovation based on the people.
The Marketing Master organised by the Basque Country University / Euskal Herriko Unibertsitatea is given in the Faculty of Economical and Business Sciences in Bilbao since the academic year of 1989/1990. Brigitte Sauvage has formed part of the teaching staff since the year 2001.
Place and dates:
Faculty of Economical and Business Sciences
Basque Country University / Euskal Herriko Unibertsitatea.
Avda. Lehendakari Aguirre, 83.
48015 Bilbao
Friday, 18th December from 16.00 to 21.00 h.
More information:
Maribel García López
Secretary of the Master in Marketing
Institute of Economy Applied to Business .
Faculty of Economical and Business Sciences .
Labels: Training
Design in Industry: Tools for being competitive
07 December 2009
On the past 3rd December, the first ´Design in Industry: Tools for being competitive´ conference was held organised by the Association of Basque Designers EIDE company Análisis y Simulación with the collaboration of Siemens PLM Software and the the Technological Park of Álava. This conference aims at promoting Industrial Design integration in companies as a means to find new market orientations through Innovation and show the potential of CAD 3D´s new tools in relation to this activity. In response to EIDE´s invitation and is framed within the actions undertaken by ADN DESIGN to promote a better understating of the Design’s role in entrepreneurial strategies, Brigitte Sauvage held a lecture entitled 'Strategic Design and Innovation'.
Since 1996, ADN DESIGN has decidedly bet on integrating a CAD 3D solution as a natural tool for optimising the Design process both in its initial conception phases as well as in the development stage. In 2007, the image of the model ALLERGY STOP, part of the range of vacuum cleaners BEAGLE designed by SOLAC, was chosen to illustrate June in the UGS CALENDAR. It was awarded one of the best three images of the EMEA zone.
Labels: Training
Longevity and sustainability
02 December 2009
An important number of products designed by ADN DESIGN have proven to be exceptionally long-lasting and therefore, highly sustainable. As pointed out by Gijs Bakker, Dutch design guru, "creating objects filled with meaning that make you fall in love with them forever, is a way of sustainability ". One of the most emblematic examples of this reality is the cleaning line designed in 1993 for ARAVEN. The Zaragoza company of home equipment has recently deepened in this strategy basing its new series Green Line on the mythical cleaning product line.
The Green Line cleaning products are elaborated with recycled plastic carefully selected to ensure quality. It saves the planet CO2, water and energy, which contributes in reducing environmental contamination.
After 16 years in the market, this new launching shows the longevity of a well-conceived design and its capacity to continue being useful for its users and the environment throughout the years.
ARAVEN´s ecological product line is completed with the Biodegradable series, that uses a material that helps accelerate the decomposition process of plastic once it has been thrown away. This reduces 50% of the product’s decomposition time in nature. This series incorporates the Rolling Box 60 (1994), the underbed Yumbo (1998), the drawers Organised Life (2004and the Rolling Cube (2008), all of them designed by ADN DESIGN.
Labels: Products
Solac Tech Evolution
16 November 2009
Designed by ADN DESIGN, Solac has presented its new ironing centre which does not include an accumulator tank Tech Evolution. With a power of 2.200 W, the new professional centre generates immediate steam to effortlessly eliminate the fabrics' wrinkles. It is the only ironing system employing a constant steam flow even at minimum temperature, very useful for taking care of the more delicate garments.
With a very personal configuration reflecting its efficiency, Tech Evolution has a larger deposit and a high-visibility screen with LED indicators for the different temperature positions. Among its advanced performances, its professional Premium Stainless-steel sole stands out. It concentrates the exiting steam on the point thus homogenously distributing the steam. An authentic revolution within the ironing world.
Labels: Products
Empresa Creativa 6
02 November 2009
The magazine Empresa Creativa, edited by the Grupo Sodercan - Company for Cantabria´s Regional Development, published its 6th number on July 2009 including an interview made to Brigitte Sauvage. Hereunder are a few of her statements:
I believe that with the crisis and the problem of moving the productive structures to countries with a cheaper labour force, Europe is trying to reposition or reinvent itself. In order to achieve this, innovation is being promotes but, in many occasions, it is being carried out in a relatively irresponsible manner. Innovation is a strategy, and like such, we must determine if it is the most suitable for resolving the problem our company has to face. Innovation, as any other radical change, entails certain risks. Therefore, we must determine if we have possibilities of assuming these risks and developing a successful innovative product. Innovation understood as a disruptive and radical change is not always the most suitable strategy for the company. There is not a single correct strategy for any problem in any context. Evolution, or evolutive innovation, since companies evolve and this is intrinsic to the nature of things.Download the complete interview.
Labels: Publications
