Design: Hacking + Repairing
12 April 2010
Within the second edition of the International Forum of Creative Industries Bizkaia Creaktiva, Brigitte Sauvage participated in the round-table conference last March 25th in the Bilbao Maritime Museum. Chaired by Pilar Kaltzada, General Manager of Promotion and Communication at Innobasque, the round-table conference explored the current situation and the expectations of the creative sectors of Bizkaia.
Later, Brigitte chaired the class “Design: Hacking + Repairing”, with the participation of two interesting speakers of great international prestige: Joanna van der Zanden and Otto von Busch.
Joanna van der Zander currently works as an independent consultant and creative director in several multidisciplinary projects. As artistic director of Platform21 in Amsterdam, Joanna is in charge of selecting its shared design projects with undefined duration. It is here where she started her best known projects, such as Hacking Ikea and Repairing. By the end of the 90’s, she was a member of the pioneering team who created the internationally known communication agency, KesselsKramer.
Otto von Bush is heterodox within high fashion, but he is also a researcher in the Design and Business Department at the University of Gothenburg. He has worked in art, design, and crafts. He teaches in different areas of design in several Scandinavian universities. He finished his doctorate on Fashion Design and Activism in 2008. In his research work he explores the active participation within the fashion world without losing its uniqueness, while imitating the current trends in a free system.
As Brigitte said, «both have provided the attendants with a new vision of the social role of design through the exploration of the processes for creating meaning. Hacking is an interactive practice to add transparency in opaque objects or structures through appropriation, transformation, and dialogue.»
