Merry Christmas! Zorionak! Feliz Navidad! Joyeux Noël!
26 December 2016
ADN DESIGN wishes you a very Merry Christmas and a new year full of exciting and surprising projects.
As in previous years, our greeting card has been designed by our trainees. This time, we share a stop motion animation by Josefien van Dieijen, student of Industrial Product Engineering at Rotterdam University of Applied Science.
Labels: Events
IFA 2015
04 September 2015
Innovative, interconnected, sustainable and efficient.
The latest products and innovations from the leading manufacturers will again be in the spotlight from 4 to 9 September 2015 at IFA in Berlin. The trends will be defined by connectivity and the smart home, sustainability, energy efficiency and the conservation of resources, preparing healthy meals, easy-to-use controls, time-saving and, of course, outstanding design.
As in previous years, Brigitte Sauvage will attend this important event to follow the most innovative developments and the most outstanding proposals.
Labels: Events
25 years, 25 books: What is Design?
27 July 2015
Charles Eames, besides being one of the most recognised and influential designers of the twentieth century, was also a poetry lecturer at Harvard for some time. The legendary interview he gave in 1972 on the occasion of the Qu’est ce que le design? exhibition still holds his fascinating intensity and powerful poetic expression more than forty years later. During that conversation, Eames explained his views on many aspects on the nature of Design and Design Thinking that are still discussed today.
What is your definition of ‘Design,’ Monsieur Eames?
One could describe Design as a plan for arranging elements to accomplish a particular purpose.
Is Design an expression of art?
I would rather say it’s an expression of purpose. It may, if it is good enough, later be judged as art.
Is Design a craft for industrial purposes?
No, but Design may be a solution to some industrial problems.
What are the boundaries of Design?
What are the boundaries of problems?
The full interview at Eames Office
Eames expressed a model in which design was seen as an instrument for a better future. An inspirational reading, really essential to understanding the origin of the objects that surround us.
#3
Neuhart, John y Marilyn; Eames, Ray, Eames design, The work of the office of Charles and Ray Eames, Harry N. Abrams Inc. Publishers, Nueva York, 1989.
On the occasion of the 25th anniversary of ADN DESIGN (1990-2015), we want to share with the community of designers and with anyone interested in design, creativity and material culture, a series of commentaries on the books that have most influenced our reflections and our creations. "25 years, 25 books" is a passionate and intimate tour of texts that somehow have shaped our understanding and our way of doing design.
Labels: Events, Initiatives
Design and You
24 July 2015
Design and You is the first design conference in Spain that seeks to bring together designers, users, educators and entrepreneurs in one space to exchange ideas and experiences on design. Organized by the Association of Industrial Designers of Asturias diDA, the event aims to be a catalyst for people eager to learn, to share, to discuss, to listen, to change their point of view, to offer his perspective and to link ideas to change the world.
Carlos Alonso Pascual will participate in the discussions and debates of this interesting event that is completed with cultural activities in the Asturian rich industrial heritage and in some of its most unique companies.
Book your appointment at Design & You 2015
Oviedo - 1, 2 and 3 October 2015
25 years, 25 books: Lezioni Americane
06 July 2015
In 1985, Harvard University invited Italo Calvino to impart the "Charles Eliot Norton Poetry Lectures", a prestigious series of lectures in which had already participated prominent figures as TS Eliot, Igor Stravinsky or Jorge Luis Borges. Calvino prepared for the event six lessons on the values of literature which he felt were important for the coming millennium:
Lightness
Quickness
Exactitude
Visibility
Multiplicity
Consistency
Unfortunately, death overtook him a week before traveling to Harvard. The conference was never pronounced, but the texts prepared for the first five lessons were collected in a book published posthumously in 1988. Architects, designers and art critics welcomed the book not only as one of the most lucid and inspiring visions of the coming changes, but also as a guide to the attitudes and values that should drive the creativity and the material culture in the new millennium.
Diremmo che dal momento in cui un oggetto compare in una narrazione, si carica d’una forza speciale, diventa come il polo d’un campo magnetico, un nodo d’una rete di rapporti invisibili. Il simbolismo d’un oggetto può essere più o meno esplicito, ma esiste sempre. Potremmo dire che in una narrazione un oggetto è sempre un oggetto magico.
Rapidità, p. 35
Calvino proposed a severe mental discipline, tempered by irony and by awareness of partiality and provisionality of any method of research and knowledge. The implicit poetics in his lessons is not prescriptive, but driven by dialogue and creativity. «All life -said Calvino, and his words resonate today as a true manifesto of design- is an encyclopedia, a library, an inventory of objects, a sampling of styles, where everything can be continuously remixed and rearranged in every way».
More than thirty years after them were written, the six memos for the next millennium are an excellent starting point for discussions about the beginning of this fascinating, complex and turbulent millennium.
#2
Italo Calvino, Lezioni Americane: Sei proposte per il prossimo millennio, Garzanti Editore, Milano, 1988.
On the occasion of the 25th anniversary of ADN DESIGN (1990-2015), we want to share with the community of designers and with anyone interested in design, creativity and material culture, a series of commentaries on the books that have most influenced our reflections and our creations. "25 years, 25 books" is a passionate and intimate tour of texts that somehow have shaped our understanding and our way of doing design.
Labels: Events, Initiatives
25 years, 25 books: Da cosa nasce cosa
23 June 2015
Guided by the rigid and dogmatic Cartesian method, versatile designer Bruno Murani systematically analysed in 1981 designers’ process from the moment they address a functional problem until they devise a material solution. «Designing is easy when you know how to do it. Everything is easy when you know what to do to get to the solution of a problem», he said. Considering that any cookbook is a design methodology book, and taking a green rice recipe as an example, Munari placed problems at the origin of a linear design process. «The projective method –Munari explained– simply consists of a number of required operations, arranged in a logical order dictated by experience. His aim is to achieve maximum results with minimum effort». His book soon became a guide for a whole generation of designers and one of the key elements for the development and dissemination of projective culture in the late twentieth century.
Nevertheless the sequential processed proposed by Munari has finally given way to an iterative and cyclical journey that encourages learning and allows to correct errors in focus, Munari's book remains an essential reference on the origins of the design methodology.
#1
Bruno Munari, Da cosa nasce cosa. Appunti per una metodologia progettuale, Gius. Laterza e Figli Spa., Roma e Bari, 1981.
Spanish Edition: ¿Cómo nacen los objetos? Apuntes para una metodología proyectual, Editorial Gustavo Gili, Barcelona, 1983.
On the occasion of the 25th anniversary of ADN DESIGN (1990-2015), we want to share with the community of designers and with anyone interested in design, creativity and material culture, a series of commentaries on the books that have most influenced our reflections and our creations. "25 years, 25 books" is a passionate and intimate tour of texts that somehow have shaped our understanding and our way of doing design.
Labels: Events, Initiatives
Nearby Architectures 2015
20 March 2015
The new cycle of «Nearby Architectures», held since last February 5, 2015 at the Delegation of Bizkaia of the Colegio Oficial de Arquitectos Vasco-Navarro, aims to study the situation of the profession of architects today, analyzing the economic and social reality and its evolution over time.
Under the title «New Paragraph Project: and now how do we follow the story?» the new cycle consists of 4 sessions, in which several architects and experts share their professional experience to open later the conversation among all the attendees.
The third session, entitled «One more round: Thinking other business lines», will take place on March 26 and will feature the participation of Carlos Alonso Pascual. The session aims to realize, through the experience of several speakers, how the training of architects provides high performance in a variety of activities. Along with other leading professionals, Carlos Alonso Pascual will share his experience in product design capable of making the people's experiences meaningful and establish strong business opportunities for the companies.
Details:
March 26, 2015, 19:00 h.
Exhibition Hall of the Delegation of Bizkaia of COAVN
Alameda Mazarredo 69-71, E-48009 Bilbao
More information: www.coavnbiz.org
Labels: Architecture, Events, Training
ADN DESIGN at Deusto ForoTech 2015
17 March 2015
Forotech is a meeting forum about engineering and technology directed to university, business, students and the general public, aimed at conveying the passion for science and visualize the world towards which we move.
In the framework of the third edition of the Engineering Week Deusto ForoTech 2015, ADN DESIGN took part on Friday, March 6, at the round table on Design & Industry 4.0 organized by the Faculty of Engineering of Deusto University. Deusto University leads the teaching production ranking of Rankings ISSUE 2015 (Synthetic Indicators University System Spanish), a joint initiative of the BBVA Foundation and the Ivie, Valencian Institute of Economic Research.
Brigitte had the opportunity to share the round table with Eva Salcedo | Bilbao Ekintza, Ibon Miranda | Grupo Maier, Unai Extremo Baigorri | Virtual Ware, Xavier Verdaguer | Imagine Creativity Center y Benicio Aguerrea, coordinator of EIDE, Designers Association of the Basque Country, to discuss on the possible scenarios to be drawn for the Industrial Design in the Basque Country in 2020. The debate was moderated by Marcelo Leslabay | Professor of Industrial Design at Deusto University. The results of the surveys and polls carried out by the participants were presented in real time thanks to the smart identifier Meetabout selected to manage this event.
As a side note, ADN DESIGN has had the pleasure of working in the team set up by the technological startup Techabout to design and develop this new device, intended to replace the accreditation card currently used at fairs, conferences and other events. Meetabout technology, links together all the participants and lets you know what happens at the event in real time, creating a unique, manageable and measurable experience.
Todo es DISEÑO es Todo
11 July 2014
The Museum of Contemporary Art MAC of Panamá opens its doors to one of the most important exhibitions this year: Panamá Gráfico 2014 / Todo es DISEÑO es Todo, coordinating and organizing wih the Panamá Gráfico Association and the Fundación Arte y Cultura.
Panamá Gráfico arises in 2006 as an initiative of a group of designers in order to foster academic and creative growth of the trade union, as well as the number of students of graphic design. The aim of the activities of Panama Gráfico is to push the understanding of the role of the design as a way of thinking that enriches the world and contributes to society.
In its third edition, "Todo es DISEÑO es Todo", has 150 projects of the Latin American Design Biennial held in Madrid in 2012. Among them, the Compact Ironing Centres Sensor Evolution designed by ADN DESIGN for Solac, which was awarded with a Special Mention in the category of Design and Innovation, stands out.
Museum of Contemporary Art MAC Panamá
10th to 31st of July 2014
More information:
panamagrafico.org
Labels: Awards, BID, Events, Products
ABB Niessen: 100 years of history
09 April 2014
ABB Niessen factory celebrates its 100 years of activity since the young Wilhelm Niessen started the business in 1914 in Rentería (Gipuzkoa). Back then manufactured household electromechanical mechanisms as plugs, switches, sockets and other similar items. After the golden age of the factory, in the 50s, Niessen ceased to be a family business in the late 70s and joined the multinational ABB in 1996.
Through the innovation of their products can be felt the evolution Niessen lived during this time. As stated in the press release of the company, the design has been the differentiator and the value added of the Niessen product. Always an own and local design, created by an ambitious, demanding and nonconformist team. A group that has always looked for differentiation and innovation, where prestigious industrial designers have taken part to incorporate the most current design trends and the most advanced technical solutions.
A clear example is the participation of ADN DESIGN, who collaborated on the design of Communication and Access Control Systems and then on Niessen Centralization Systems, a complete range of Workstations and Centralizations, which resolve the surface installations as well as the flush mounted switches.
B AWARDS Bilbao Bizkaia Design Festival
05 November 2013
B AWARDS, Bilbao Bizkaia Design Festival, is a conceptual festival celebrating design in the Basque Country and in Bizkaia in particular. Conceived as an international festival, it aims to promote connections between young design students from all over the world and the Basque productive sector, as well as publicising Basque design in international circles. The initiative is sponsored by the Provincial Council of Bizkaia and Bilbao City Council, through the Bilbao-Bizkaia Design and Creativity Council, which is also supported by Bilbao Metropoli 30 and EIDE, the Basque Designers Association.
B AWARDS adopts the format of a design competition between seven universities and prestigious training centres from around the world, creating spaces and building bridges to encourage Basque students to contact and interact with up-and-coming young talents in the design world. The festival is also an opportunity to showcase the work of these future designers to an international jury. As Brigitte Sauvage during the last edition, Carlos Alonso Pascual will be part of the jury of the B AWARDS 2013, along with internationally acclaimed talents as Toshiko Mori, Lawrence Zeegen, Arturo Dell'Acqua, Jun Aoki, Erwin Viray and Tony Chambers.
Japanese design is the central theme of the upcoming edition of B AWARDS, which will take place at AlhondigaBilbao on 13 and 14 November. Under the banner Japan talks design, established designers, representatives of prestigious festivals, educators, design journalists and publicists, and young designers will share their expertise, knowledge and experience to show us how design is practised in this dynamic Asian country.
For more information, please visit: www.bawardsfestival.com
BID12 in the V Ibero-American Culture Congress
07 October 2013
The exhibition BID12, III Ibero-American Design Biennial, which was exposed during this year's in the Central del Diseño Matadero Madrid, has moved to IAACC Pablo Serrano – Instituto Aragonés de Arte y Cultura Contemporáneos in Zaragoza (Spain) on the occasion the V Ibero-American Culture Congress.
The Congress, which emerged from the Carta Cultural IberoAmericana to boost its Action Plan, is held every year in a different country in the region with the strong will to highlight the potential of culture as a basis for development and cohesion.
The BID12 exhibition, organized with the support of the Spanish Agency for International Development Cooperation AECID, shows more than 400 works of designers from Spain, Latin-America and Portugal, belonging to various categories of Design: interior design, industrial and product design, graphic design and visual communication, digital design and fashion and textile design.
A great event that, thanks to its itinerant character, has become an international benchmark in contemporary design. The exhibition has already toured different cities and countries. He began the trip in Sao Paulo (Brazil) in the MCB Museu da Casa Brasileira, and continued by Quito, Cuenca and Guayaquil (Ecuador), Rosario (Argentina), Guatemala (Guatemal ), Tegucigalpa (Honduras) and El Salvador (El Salvador) with the support of the Network of Cultural Centers of AECID .
Cross-cutting issues of the third edition were innovation, sustainability, design for development and design for all.
As in previous occasions, the Sensor Evolution Compact Ironing Center, designed by ADN DESIGN for Solac , and awarded with a Special Mention at the Grand Prix Design and Innovation, will be part of the Zaragoza's exhibition.
IAACC/Pablo Serrano – Instituto Aragonés de Arte y Cultura Contemporáneos.
October 4, 2013 - January 6, 2014
More Information:
www.bid-dimad.org
www.iaacc.es
www.culturaiberoamerica.org
Labels: Awards, Events, Exhibitions
Cities & Design | Jardunaldia | Jornada
24 June 2013
Date: June 26, 2013
Venue: Auditorium AlhóndigaBilbao
Time: 09:00-13:30
In the complex scene of challenges that the development of cities represent, design is proving it can provide conceptual and methodological tools of extraordinary validity.
This conference organized by Bilbao Bizkaia Design & Creativity Council (BiDC) on the occasion of the World Design Day aims to bring professionals, businesses, organizations and institutions involved in this challenge the experience of four cities that have successfully approached it, Montréal, Saint-Étienne, Eindhoven and London.
09:00 Opening
Nora Sarasola, Director-General of Bilbao Ekintza
Juan Diego, Director- General of Beaz
Alexander Arriola, Director- General of Spri
09:15 Montréal: Local Trade and Design
The increasing shift of retail and leisure offer to large surfaces is a serious problem that cities must address urgently from the economic and tourist areas. Design and innovation in the commercial premises, in the service and in the offer itself, can contribute to their recovery.
Presenter: Juan Carlos Ercoreca, President of Bilbao Dendak
Speaker: Marie-Josée Lacroix, Director Bureau du Design Montréal.
She will introduce the Commerce Design Montréal initiative for urban trade recovery through design and innovation.
10:00 Saint-Étienne: Spaces for Design in the City
When initiatives related to the design and creative industries bring together the participation of citizens, they provide an unstoppable transforming energy to the cities.
Presenter: Carlos Alonso, Founder and Co-Director of ADN design
Speakers: Ludovic Noël, Director General of the Cité du design Saint-Étienne, and Josyane Franc, Director of International Relations at the Cité du design Saint-Étienne.
They will present the Biennale Internationale Design Saint-Étienne, focusing on the involvement of the city and institutions.
10:45 Coffee Break
11:15 Eindhoven: Management of open work in the creative industries
Like society, companies increasingly present more open and collaborative organizational forms. The work itself is organized upon renewed and innovative schemes, especially in the field of creative industries.
Presenter: Manu Gómez-Álvarez, Director of Hacería-ZAWP
Speaker: Maarten Hendriks, Founder of Little Mountain,
He will present the Little Mountain Creative initiative, which explores new ways of organizing work in the creative industries and startups.
12:00 London: Strategies for Creative Cities
Cities are nowadays the subject of reinvention, as if it were a commodity to continue generating economic growth, but also welfare, receptiveness and sustainability.
Presenter: Jesus Cañada, President of the Biscayan delegation of the Colegio de Arquitectos Vasco-Navarro.
Speaker: Patricia Brown, Vice President Design Advisory Group of the Mayor of London
She will present different processing strategies, positioning and promotion of cities through design and creative industries.
12:45 Questions and Discussion
The four panelists will answer questions from the public, collected throughout the day.
13:30 Closing
Barcelona Design Thinking Week 2013
13 June 2013
For the last five years we have been facing many changes and challenges in every field all over Europe. Especially in the Mediterranean, we constantly see strategies, ideas, and mechanisms for successfully avoid these transformations and pose future scenarios in every area. Creativity and services optimization are the order of the day, and social and economic changes motivate new perspectives within the companies and organizations.
Bearing this context in mind, the interesting and motivating second edition of Barcelona Design Thinking Week will take place from the 1st to 5th of July 2013. Organized by Elisava School of Design, the theme of this year’s event is ‘Social Change, Innovation and Enterpreneurship’. Carlos Alonso Pascual was invited by Jorge Rodriguez, director of the Master’s Degree in Research for Design and Innovation given by Elisava, to give a talk on July 1 on the exploration of opportunities:
In this ambiguous and changing world, profoundly influenced by the crisis and uncertainty, solving problems no longer is of any help for us. Entrepreneurs, companies, and organizations must stop focusing their attention only in solving definite problems and start adventuring a much more complex, interconnected, and rich territory that integrates research, knowledge, and creative exploration into a new synthesis: Imaginaction.
How should we manage the complex problems that we have to face in order to avoid that they distort our perception of reality? In which way can we use crisis and chaos as a creative launch pad towards a more caring, responsible, and sustainable future? Which attitudes and which conceptual tools do we need to develop for exploring and recognising the opportunities hidden in the complex current situation? How can we turn this opportunities into radical innovative proposals? These issues will strongly influence in the evolution of design and creativity during the next years.
Foto: cc 3oheme - Ignacio Palomo Duarte
Creativity Meeting Point 2013: Summary Video
31 May 2013
You can already have a look at the summary video of the past edition of Creativity Meeting Point, the International Forum for Creative Industries which every March immerses Bilbao in creativity and good ideas. In this fifth edition Carlos Alonso Pascual shared with attendees the experience Bilbao World Design Capital - Candidate City.
Labels: Events, Initiatives
Creativity Meeting Point 2013
28 March 2013
Organized by the Creativity Zentrum Association, Creativity Meeting Point is the International Forum for Creative Industries which every March immerses Bilbao in creativity and good ideas. For the fifth consecutive year, the Maritime Museum of the city has hosted this international event that has already become a landmark event on Creativity, Entrepreneurship and Innovation.
Carlos Alonso Pascual has been involved in this exciting initiative, to share with the many attendees the experience Bilbao World Design Capital - Candidate City.
Moderated by Arantza Atutxa, the session dedicated to the revitalization of the creative industries also benefited from the presence of Arantta Santamaria, Gorbeialde Rural Development Association, and Luis Gallo, Bidasoa Activa. In a brief statement, Carlos Alonso Pascual summarized the main lines of the Bilbao World Design Capital candidacy project:
Having undertaken industrial and urban transformations, Bilbao is now seeking to become the town of knowledge and to be a global benchmark for creativity and design. The turning point, and one of the levers of this new challenge was the World Design Capital candidacy in 2014.
As recalled Edward Glaeser, professor of economics at Harvard University, «The success of a city lies in the level of education and the initiative of its citizens, not in their infrastructures.» The nomination has been a powerful engine to achieve this vision and transform the design, creativity and innovation in the heart of our city, our organizations and our lives.
Labels: Events, Initiatives
ADN DESIGN promoter of the Bilbao candidacy to World Design Capital 2014
25 October 2011
Labels: Awards, Events, Initiatives
Brigitte at TEDxBilbao
21 October 2011
DESIGN DREAMING, the genuine sense of design
Each step in the evolution of the design discipline has had its own number of misunderstandings and unavoidable collateral damages. Now, in the era of Design Thinking, on the shift to Design Doing, is there some missing link we should worry about? Have we been overlooking some crucial aspect? Are we missing the point about the genuine sense of Design?
More TEDxBilbao 2011 talks: Oskar Bell, Gorka Espiau, Moncho Ferrer, Salvador Lopez, Hector Martin, Alberto Prado, Diego Soroa, Xabier Zirikiain. More information TEDxBilbao 2011
ESAG Penninghen Diplôme
12 July 2010
ESAG Penninghen has held the Diplôme 2010 exhibition, June 25th to 27th, opening its stands for the presentation of the works done by the graduated students. ESAG Penninghen, École Supérieure de Design, d'Art Graphique et d'Architecture Intérieure is a private school of higher education created in 1953, and member of France Design Education, Cumulus and CFAI. Located on the old premises of the famous Académie Julian, in the heart of Saint-Germain des Prés, and a few steps from the Louvre and the Musée d'Orsay, the students learn and work in a privileged framework, following the steps once taken by Gauguin, Léger, Matisse, Van de Velde, or Rauchenberg.
On Tuesday, June 22nd, an international jury of professionals of architecture, landscaping, and design –where Brigitte Sauvage participated as industrial designer, interior architect, and ADN DESIGN partner- was in charge of evaluating the thesis and works done by the students of the last year of Interior Architecture and Design, and to grant the Master diplomas 2010 (Baccalauréat +5). The works submitted by this class showed great quality due to the broad outlook of the research done and the rigor of the developed process, as well as by the right choice of the created concepts and their adaptation to the project objectives. It is also worth mentioning the creativity shown by these young professionals in the conception and performance of their exhibition stands and the excellent presentation of the information panels and models on display.
Diaporama on flickr
ESAG Penninghen channel on vimeo
Labels: Events
Design opens its doors
05 July 2010
Loyal to our commitment to the training of young designers and our involvement in the development of the social role of design, ADN DESIGN has participated in the initiative “Design opens its doors” on June 30th. Based on a concept and script by Brigitte Sauvage, the initiative was within the activities scheduled to celebrate the World Industrial Design Day 2010, a celebration promoted by the International Council of Societies of Industrial Design ICSID.
The topic of this year’s edition was “Industrial Design: Humane solutions for a resilient world”, and it was selected to facilitate the cooperation among designers from all around the world in order to suggest tangible solutions to the serious global problems.
The initiative “Design opens its doors”, produced by Creativity Zentrum, congregated several people to our facilities, where they could learn first-hand the extent and the international projection of design in the Basque Country. Thank you to all of them for their visit.
Labels: Events, Initiatives
