ADN DESIGN shares knowledge
27 June 2014
As in previous years, Brigitte has been involved with theoretical and practical sessions in various training activities for both industrial design students, and students from other design disciplines or related fields. In this context she had the opportunity to participate in the course of interaction and perception of the Mondragon University master in Strategic Design, with the seminar use value and its strategic projection:
Together we explored attitudes and tools which enable us to guide the design towards the creation of inspiration and opportunities spaces, where we can devise new proposals that will have meaning and value to people; proposals that meet and anticipate the experiences desired by consumers
At the master in Marketing and Commercial Management -organized by the Faculty of Economics and Business Administration, University of the Basque Country UPV/EHU- she has focused her lecture on the need to offer a proposal perceived as coherent by consumers, the identification of the elements and the attributes that participate to this consistency, and the necessary permeability of the company to its context that this implies.
Design has the ability to help companies identify the keys that enable them to understand and anticipate the changing needs and aspirations of their consumers. It may even accompany the creation of an organizational model able to integrate these changes and identify opportunities resulting from technological advances. In short, Design can help companies to develop an attitude of proactive listening to society, and to boost the binomial Design & Marketing, as a generator of significant -daily or extraordinary- experiences for people and of solid business opportunities in a social and economic model in mutation.
She has also participated, as in previous years, in the course of university specialist in fashion design promoted by the University of the Basque Country UPV/EHU:
My contribution aims to bring the vision and the tools of product design and services, to the world of fashion. I am particularly interested in provoking a reflection on user centered design in the field of fashion; holding people as a source of information and inspiration, and favouring their participation in the creation process.
Finally, we want to highlight the opportunity given to us by the Mondragon University, to present our design studio, and our vision of design, to the first year students of Engineering in Industrial Design and Product Development.
It has been a great experience to pass on, to first year students, the knowledge acquired throughout my years of experience in ADN DESIGN. I hope it will help them address their studies with a clearer understanding of the usefulness of the knowledge they will receive throughout their career. The assessment of this experience by their teachers was very positive. They considered that their students were able to capture many of the ideas I shared, and that they understood and retained most of the concepts presented. I am very satisfied for it.
These interventions reflect the strong commitment of our design studio towards the exchange of good practices between design disciplines, the promotion of a design approach based on the generation of experiences valuable to people, and the diffusion of a strategic vision of the work of conception.
Labels: Training
