Imaginaction: Beyond Problem Solving
10 July 2013
In this ambiguous and changing world, profoundly influenced by the crisis and uncertainty, solving problems no longer is of any help for us. Entrepreneurs, companies, and organizations must stop focusing their attention only in solving definite problems and start adventuring a much more complex, interconnected, and rich territory that integrates research, knowledge, and creative exploration into a new synthesis: Imaginaction.
The new creative actor of the 21st century is no longer a simple troubleshooter, but an explorer of opportunities. Mr. Wolf, from the well-known Tarantino’s movie is a new Dr. Livingstone, an explorer open to the discovery of the creative springs and the possibilities hidden in the boundaries of the problems. This can be the inflection point of the design activity in the future and one of the springs for building radically innovative and competitive organizations.
How should we manage the complex problems that we have to face in order to avoid that they distort our perception of reality? In which way can we use crisis and chaos as a creative launch pad towards a more caring, responsible, and sustainable future? Which attitudes and which conceptual tools do we need to develop for exploring and recognising the opportunities hidden in the complex current situation? How can we turn this opportunities into radical innovative proposals? These issues will strongly influence in the evolution of design and creativity during the next years.
Carlos Alonso Pascual Barcelona Design Thinking Week 2013 ELISAVA Barcelona School of Design and Engineering
