Marketing Master 2009-2010
22 December 2009
Brigitte Sauvage has intervened on the 21st edition of the Marketing Master given by the Basque Country University / Euskal Herriko Unibertsitatea with a proposal entitled 'Design and Value of Use as Innovation engines'. This intervention is framed within ADN DESIGN´s activities for promoting the relations and exchange of experiences among the professionals working in design-related disciplines and the knowledge diffusion within the Strategic Design field, aimed at achieving more innovative and competitive organisations.
The Design oriented to the user is one of the fundamental tools for creating value in a company and, therefore, properly managed, for generating benefits. It promotes a strategic employment of creativity by means of a strategic-creative analysis process that optimises the companies´ and organisations´ creative capacity, and encourages the creation of product and service concepts with a high use-value for consumers. In this context, the Design’s strategic integration in companies is a key competitive factor that allows promoting new ways of innovation based on the people.
The Marketing Master organised by the Basque Country University / Euskal Herriko Unibertsitatea is given in the Faculty of Economical and Business Sciences in Bilbao since the academic year of 1989/1990. Brigitte Sauvage has formed part of the teaching staff since the year 2001.
Place and dates:
Faculty of Economical and Business Sciences
Basque Country University / Euskal Herriko Unibertsitatea.
Avda. Lehendakari Aguirre, 83.
48015 Bilbao
Friday, 18th December from 16.00 to 21.00 h.
More information:
Maribel García López
Secretary of the Master in Marketing
Institute of Economy Applied to Business .
Faculty of Economical and Business Sciences .
Labels: Training
Published by ADN DESIGN,
