Barcelona Design Thinking Week 2013
13 June 2013
For the last five years we have been facing many changes and challenges in every field all over Europe. Especially in the Mediterranean, we constantly see strategies, ideas, and mechanisms for successfully avoid these transformations and pose future scenarios in every area. Creativity and services optimization are the order of the day, and social and economic changes motivate new perspectives within the companies and organizations.
Bearing this context in mind, the interesting and motivating second edition of Barcelona Design Thinking Week will take place from the 1st to 5th of July 2013. Organized by Elisava School of Design, the theme of this year’s event is ‘Social Change, Innovation and Enterpreneurship’. Carlos Alonso Pascual was invited by Jorge Rodriguez, director of the Master’s Degree in Research for Design and Innovation given by Elisava, to give a talk on July 1 on the exploration of opportunities:
In this ambiguous and changing world, profoundly influenced by the crisis and uncertainty, solving problems no longer is of any help for us. Entrepreneurs, companies, and organizations must stop focusing their attention only in solving definite problems and start adventuring a much more complex, interconnected, and rich territory that integrates research, knowledge, and creative exploration into a new synthesis: Imaginaction.
How should we manage the complex problems that we have to face in order to avoid that they distort our perception of reality? In which way can we use crisis and chaos as a creative launch pad towards a more caring, responsible, and sustainable future? Which attitudes and which conceptual tools do we need to develop for exploring and recognising the opportunities hidden in the complex current situation? How can we turn this opportunities into radical innovative proposals? These issues will strongly influence in the evolution of design and creativity during the next years.
Foto: cc 3oheme - Ignacio Palomo Duarte
