Euskal Kirol Apostua, Award ON Bizkaia 2017
01 March 2017
Ekasa, a company created in 2002 by more than 100 Basque slot machine operators in order to develop a technology capable of managing the online sports betting business, has received from Unai Rementeria, General Deputy of Bizkaia, the Award ON Bizkaia 2017 to the best start-up trajectory.
The awards ON Bizkaia, already in their fourth edition, recognize the contribution of Bizkaia SMEs to the generation of economic activity and employment.
Firmly convinced that innovation is the only way to be competitive, Ekasa presented in 2012 a first R+D+i initiative — the portal RETAbet— followed by many others that have made the company a state leader in The sector of sports betting operators.
The company, integrated in the RETA group, has since its beginnings relied on the creativity, professionalism and solvency of ADN DESIGN for the mechanical design and development of its betting terminals. "This has allowed," said Carlos San José, project manager at ADN DESIGN, "that the entire range of terminals could respond to a unique design identity that has proven to be very relevant in the industry."
Currently, Ekasa has just added ecodesign to a new betting terminal by ADN DESIGN. "The environmental improvement strategies adopted include the optimization of electric consumption, the choice of materials and components that are more environmentally friendly or end-of-life management of the terminal," said Carlos San José. This well-deserved recognition will be an important stimulus to continue in this innovative and sustainable trajectory.
Labels: Awards, Ecodesign, Products
Merry Christmas! Zorionak! Feliz Navidad! Joyeux Noël!
26 December 2016
ADN DESIGN wishes you a very Merry Christmas and a new year full of exciting and surprising projects.
As in previous years, our greeting card has been designed by our trainees. This time, we share a stop motion animation by Josefien van Dieijen, student of Industrial Product Engineering at Rotterdam University of Applied Science.
Labels: Events
Kaia Studios consolidates its successful career
22 December 2016
The Dynasty Feud video game from Kaia Studios has won the PlayStation Talents 2016 Award in the Best Use category of PlayStation Platforms.
Madrid's Callao cinemas were the venue for the third edition of the PlayStation Awards, which annually recognize the «development of independent, original and quality Spanish video games». Kaia Studios' debut opera, which already won the prize for the best Basque videogame of 2016 in the AzPlay contest in Bilbao, has once again recognized the capacity and talent of its creators.
Kaia Studios participated in 2015 in the mentoring program promoted by Bilbao Ekintza in collaboration with the Association of Designers of Euskadi EIDE. In this innovative program, a designer with a long history in the business world helped to learn and guided, based on his experience, new entrepreneurs. ADN DESIGN collaborated with Eneko Egiluz on visualizing and improving Kaia Studios' business proposal, making it easier for the emerging company based in Bilbao to analyze situations from different points of view and make better-informed decision-making.
As Carlos San José, director of the ADN DESIGN mentoring project commented, «our contribution has focused mainly on visualizing through mental maps the definition of the different areas associated with the development of the project». Through a very visual narrative, the team has analyzed aspects of the structure of the service offering, company management, communication, collaboration with suppliers and users and a series of parameters essential for the development of the Business Plan.
«In each of these aspects,» continued Carlos San José, «possible areas of improvement have been detected, such as the mapping of strategic relationships or the visualization of possible adverse scenarios and the actions necessary to be able to address them».
Definitely, design and design thinking contribute innovative and robust visions in aspects related to the business model, the profile of the people that make up the target audience for the proposal or the offer of products and services. Through a structured process and with planned meetings, Kaia Sudios and ADN DESIGN have explored the enormous potential of design thinking directed to the videogames sector.
Design for All
19 December 2016
IKEA Shopping Kart by ADN DESIGN
It all started in Älmhult, a small Swedish town located 140 kilometers north of Malmö in the Småland region, a high wooded plain where the soil is a mixture of sand and small rocks that requires great efforts to make it arable. In this difficult and humble region, young Ingvar Kamprad founded a small company in 1943 with the money he had received as a gift from his father for his success in studies. That's how IKEA was born, the Nordic design giant with affordable prices, which has achieved enormous global relevance.
IKEA strongly supported its philosophy in the Scandinavian artisan tradition and in ideas such as that of Ellen Key, a feminist and theoretical author of Swedish family life, who in 1899 published Skönhet för alla (Beauty for All), based on the principles of the Society of Arts and Crafts to bring art to the home and make good design accessible to all.
In 2017, it's catalog titled "We Design for People Like You," IKEA insisted on the attributes of this design philosophy that has demonstrated extraordinary vitality: democratic design.
Democratic design helps us raise the bar to make better products for more people. They are better because we have designed them with the certainty that people want objects that work and make life easier (functionality), beautiful (form), excellent value for money (quality), more sustainable with the planet (sustainability) and affordable (low price).
ADN DESIGN has always been in tune with IKEA's central aim: "to create a better day-to-day life for most people". Constantly looking for a balance between aesthetics, usability, quality, sustainability and price, ADN DESIGN has created everyday products capable of making the people's experiences meaningful. Therefore, it has been a nice surprise and a great pleasure to know that IKEA has selected the Shopping Kart created by ADN DESIGN, in collaboration with the company Glhoe, to improve the shopping experience in its store in Barakaldo (Bizkaia).
Our research into the way people build affective relationships with objects over time has been the guiding thread that has guided the decisions of the Shopping Kart design process. We were looking for a sturdy and simple element, without extensible handles or moving parts that could make manipulations more expensive and difficult. We select a configuration in a single piece, with an ergonomics adapted to all types of people at any time of its journey through the mall. The study of maneuverability and the possibility of moving the carriage both by pushing it forward and pulling it involved the creation of several prototypes of work to determine the height and configuration of the handle, the position of the wheels and the distribution of the weights, both when the Shopping Kart is empty as full of products.
The incorporation of perforations that take their inspiration from the complex geometries of natural elements, has allowed the creation of a surprising and innovative image. The design of these cellular perforations, which promote a deep emotional connection with the people, has facilitated that these remember as more pleasant and nice their experience of use, at the same time that it has made visible the respect to the nature and the attention with the environment of the Shopping Kart.
At ADN DESIGN we work continuously to minimize the environmental impact of the products we design in collaboration with our customers. Aware of our responsibility, we have shown over the years a strong will to strengthen our environmental perspective, developing and integrating new tools and new processes.
Shopping Kart, made by Glhoe in polypropylene copolymer, incorporates the additive d2w, a tested compound of Symphony Environmental that has been awarded with recognized international eco-labels. In the presence of oxygen, this additive alters the molecular structure of the plastic. At the end of its useful life and in case it is abandoned in the environment, the material of Shopping Kart ceases to be a plastic and biodegrades in the environment in the same way as the leaves of the trees, transforming themselves into carbon dioxide, water and biomass.
Likewise, special attention has been paid to the stackability of the element, seeking to transport as little air as possible, as well as the proper management of the flows of cars inside the shopping center. In short, a proposal that seeks a positive impact on people and the planet.
Like IKEA, ADN DESIGN constantly researchs the most intelligent and affordable ways of doing things. A good proof of this is the creation of this Shopping Kart capable of improving people's lives and making their shopping experience more pleasant.
Labels: Products
Interaction and Experience
14 December 2016
A completely natural and intuitive interaction with technological products: this has always been the greatest aspiration of designers and engineers of the most innovative companies. Such a human and natural interaction that no longer needs any interface.
Nowadays, this aspiration is becoming a solid reality, thanks to the convergence of the expectations and the desires of the users and the development of new emerging technologies, which have given rise to an extremely interesting line of work with a great future projection.
This has been understood by the technology-based startup Binary Soul, which has conceived Motion Box, a complete and interactive solution for presenting products or systems for the industrial sector.
Motion Box is a new way to display products at fairs, shows, congresses or meetings using advanced gestural control technology. This innovative interface prevents the user from playing keyboards or other devices directly, allowing much more freedom when displaying 3D models of complex products such as machines, ships, engineering systems, pumps, etc.
«Our goal was to reinforce people's natural motivations, to get the desired link and behavior changes», said Santiago Córdoba, Commercial Manager of Binary Soul. In contrast to regular video or infographic presentations, Motion Box displays 3D models of any product you want to present, providing an interactive real-time experience. «You can select and take objects, move them and even change your perspective 360º. In short, move things with your hands, as you would in your daily life», continued Santiago Córdoba.
In addition, through elaborate three-dimensional models and detailed animations, it is possible to simulate work processes realistically. These models only include the relevant or desired information in each case, so people with a low technical profile can use the system in an extremely easy way. Its handling is really intuitive, and its installation as simple as connecting the equipment via HDMI to the desired playback device and pressing the power key.
To design the physical support of this innovative system, Binary Soul has relied on the experience and professionalism of ADN DESIGN, an advanced product design consultancy capable of making the people's experiences meaningful and creating strong emotional ties with the brands.
«As a system with an innovative gestural interface», commented Carlos Alonso Pascual, director of the project at ADN DESIGN, «the initial challenge was to create a conceptual frame of reference that would allow natural interaction between people and the device».
After an initial analysis of the trends in the so-called "No Interface Smart Objects" -intelligent objects with natural interaction- and the identification of the different strategic lines of development, the team selected those that initially could establish emotional links between Motion Box and its users, and thus generate quality experiences.
Among the five strategic lines initially identified, two were selected to direct and guide design decisions: UltraPure and NatureTech. UltraPure proposed a simple and minimalist design, led in this case to its most refined rational expression; NatureTech, for its part, proposed the integration of natural materials into technological products. The convergence of these two strategic lines determined the selection of materials to be used in Motion Box.
«The use of a natural element such as untreated wood, along with advanced material such as Corian®, which has a very sophisticated surface texture, allowed to achieve the right balance between technological accuracy and natural interaction», said Carlos San José, Director of development at ADN DESIGN. The use of a basic color such as Glacier White for the Corian®, along with the color and texture of the cherry wood and the use of stainless steel for the base, suggested connections with artisan products and with sophisticated technological elements of the luxury sector.
The entire Motion Box system has been created to transform industrial content into enriching interactive experiences. The team consists of two parts, the Head & the Column, which can be easily dissociated to allow their use in both promotional events and product outlets, as well as in marketing meetings.
«The work on Motion Box has consisted of creating an element that would allow us to offer memorable, exciting and unique product presentations, so that they could become meaningful experiences for people», concluded Carlos Alonso Pascual.
The system has already been used with great acceptance in important competitions such as MetalMadrid 2015 or BIEMH 2016. Recognized organizations and industrial companies such as Innobasque, Amada or Cie Automotive, have trusted in Motion Box to make their presentations.
Natural and intuitive interactions have finally ceased to be a technological fantasy to become an innovative real experience for Motion Box users.
Company: BINARY SOUL
Creative Direction and Design: ADN DESIGN
Corian® Prototyping and Production: DAB Leioa
Communication and Graphic Design: Angélica Barco & Leire Gurrutxaga
Labels: Products
Grundig SX8570 Cross Steam ProTM by ADN DESIGN
07 January 2016
The compact steam generator Grundig Cross Steam ProTM SX8570, presented at IFA 2015, has received the highest rating in the comparative test conducted by the German magazine Haus & Garten.
One might think that in the field of steam irons everything has already been done (developed and optimized) and innovations that appear year after year are not really necessary, but it would be a mistake as demonstrated by the winner of this comparative test ... Jan Stoll | Haus & Garten
The excellent rating of Grundig Cross Steam ProTM SX8570 -in a test in which Rowenta Everlast Anticalc, Philips Azur Performer, Philips PerfectCare Azur and Morphy Richards Breeze Ceramic were evaluated- makes it the first steam iron awarded with the label "Sehr Gut" (Very Good).
Our studio has worked closely with the SDA - R&D department of Arçelik Group to define the design identity, ergonomics and emotional cues of this model so we received with great satisfaction and excitement these results which not only reflect the excellent functional performance of Grundig Cross Steam ProTM SX8570 but also highlight its user friendliness (highest rating in both aspects).
Ecodesign Management System
04 November 2015
Since the beginning of our long history, we have been aware of the environmental impact generated by our activity through the impacts associated with the life cycle of the products designed in collaboration with our customers.
Aware of this responsibility, we have shown throughout the years a strong will to strengthen our environmental perspective, developing and integrating new tools and processes related to the design services that we offer. The use of Ecodesign methodologies adapted to each project has enabled us to optimize the environmental performance of the designed products throughout its lifecycle. In this context, the international standard ISO 14006: 2011 has given us the guidelines to establish, document, implement, maintain and continuously improve the management of Ecodesign as part of an environmental management system.
Today we are pleased to announce that AENOR, Spanish Association for Standardization and Certification, has certified that ADN DESIGN has a management system in accordance with Ecodesign UNE-EN ISO 14006: 2011. Obtaining this certificate acknowledges and demonstrates our strong commitment to developing sustainable products that respect the environment. We work in the search, selection and application of new materials, solutions and production processes more environmentally friendly to the environment, to improve product performance and reduce their environmental impact.
This eco-innovative attitude is completed with continuous training of our team in Ecodesign and the transfer of good environmental practices to suppliers, customers, employees, and agents involved in the different phases of the lifecycle of the products we design.
The Ecodesign management system certification project has been supported by the Department of Environment and Territorial Planning of the Basque Government.
Labels: Ecodesign, Initiatives, Products, Strategy
DronakTech Pad
30 October 2015
Dronak, a young Basque company whose mission is to create value in our environment through the use of drones, has relied on the creativity and experience of ADN DESIGN for the design and development of a line of takeoff and landing pads. The first model of this line has been presented today at the BIME Hack Day, the technological and hackathon meeting currently being held in Bilbao Exhibition Centre.
The new DronakTech Pad is designed to accommodate the Flydeo Y6, an impressive drone of 130 centimeters in diameter that is capable of reaching a speed of 45 km/h with a range of 70 minutes. The uses of this powerful drone are varied: photography and video recording, search for missing persons, documenting accidents or natural disasters, thermal control of buildings, control of agricultural crops or power lines and many other really interesting applications.
To facilitate the landing and takeoff of this impressive system and other models of drones, ADN DESIGN has created a pad made of CompacMel Plus, a compact high density wood fiber board produced by FINSA, which has excellent mechanical properties and good behavior in conditions of high humidity. In 2011, FINSA became the first manufacturer of technical wood on the Iberian Peninsula providing the Environmental Product Declaration (EPD). The EPD is a tool to convey clear and transparent information on the impact a particular product has on the environment during all stages of its life cycle. The production process of CompacMel Plus saves up to 80% of the emission of greenhouse gases, compared to traditional compact laminate process.
The surface of the platform Dronak Tech Pad has been provided with a set of holes to avoid ground effect, an aerodynamic phenomenon that generates a high pressure zone under the drone when close to the ground, and could cause a sudden loss of stability under certain conditions. Also, the Pad is endowed with a round bubble level and adjustable feets to maintain the horizontality of the platform within the recommended range. The corresponding pilot signal LED at the corners of the board complete the equipment of this innovative pad.
"This first prototype will be used to test the operation of the pad in various situations of actual flight -remarked Carlos San Jose, project manager at ADN DESIGN- and will allow the design team understand the requirements of the pad in various environments and in various usage situations". This learning and iteration strategy is based on the known approach "Lean startup", which shortens development cycles, measure progress and gain valuable feedback from the pilots of the drones and the users of the system.
Labels: Products
HUMANS
23 October 2015
Set in suburban London, HUMANS takes place in a parallel present where the latest must-have gadget for any busy family is a Synth – a highly developed, artificially intelligent servant eerily similar to its living counterpart.
Penned by British writing partners Sam Vincent and Jonathan Brackley, and based on the award-winning Swedish sci-fi drama "Real Humans", the series explores the emotional impact and the ethical issues that comes as the lines between humans and machines become increasingly blurred. This mature and powerful thriller is a joint production of AMC, Channel 4 and Kudos and stars Colin Morgan, Gemma Chan, Katherine Parkinson, Tom Goodman-Hill and William Hurt.
During the first episode, Anita, a Synth played by Gemma Chan demonstrating surprisingly human attitudes, is ironing while the rest of the family watch television or do other leisure activities. It was a surprise to us to discover that the iron used in this scene has left the creative lab of ADN DESIGN. It is Bosch TDA2315 model, an iron where simplicity is led to its highest expression to propose a responsible and efficient experience. With a smooth image inspired by nature, the model is inserted into the values of the brand to establish meaningful emotional connections with people. So it has been very interesting for all the design team see it in the hands of a robotic user.
To play this role, Gemma Chan and other robotic actors had to learn to behave as true synthetic machines in the synth school, a kind of school run by the choreographer of the show, Sam O'Neill. "The directors and producers wanted the movements of these characters were different from humans," Chan explains. "All movements had to be efficient and economical, so we had to relearn everything: how to walk, how to sit, how to stand up" and, in this case, including how to iron. It has been a pleasure to see that the model created by ADN DESIGN is perfectly suited to these robotic requirements and, thanks to their ability to make the people's experiences meaningful, highlights the dialogue between technological efficiency and human emotion.
Labels: Films, Products, Publications, Series
IFA 2015
04 September 2015
Innovative, interconnected, sustainable and efficient.
The latest products and innovations from the leading manufacturers will again be in the spotlight from 4 to 9 September 2015 at IFA in Berlin. The trends will be defined by connectivity and the smart home, sustainability, energy efficiency and the conservation of resources, preparing healthy meals, easy-to-use controls, time-saving and, of course, outstanding design.
As in previous years, Brigitte Sauvage will attend this important event to follow the most innovative developments and the most outstanding proposals.
Labels: Events
25 years, 25 books: What is Design?
27 July 2015
Charles Eames, besides being one of the most recognised and influential designers of the twentieth century, was also a poetry lecturer at Harvard for some time. The legendary interview he gave in 1972 on the occasion of the Qu’est ce que le design? exhibition still holds his fascinating intensity and powerful poetic expression more than forty years later. During that conversation, Eames explained his views on many aspects on the nature of Design and Design Thinking that are still discussed today.
What is your definition of ‘Design,’ Monsieur Eames?
One could describe Design as a plan for arranging elements to accomplish a particular purpose.
Is Design an expression of art?
I would rather say it’s an expression of purpose. It may, if it is good enough, later be judged as art.
Is Design a craft for industrial purposes?
No, but Design may be a solution to some industrial problems.
What are the boundaries of Design?
What are the boundaries of problems?
The full interview at Eames Office
Eames expressed a model in which design was seen as an instrument for a better future. An inspirational reading, really essential to understanding the origin of the objects that surround us.
#3
Neuhart, John y Marilyn; Eames, Ray, Eames design, The work of the office of Charles and Ray Eames, Harry N. Abrams Inc. Publishers, Nueva York, 1989.
On the occasion of the 25th anniversary of ADN DESIGN (1990-2015), we want to share with the community of designers and with anyone interested in design, creativity and material culture, a series of commentaries on the books that have most influenced our reflections and our creations. "25 years, 25 books" is a passionate and intimate tour of texts that somehow have shaped our understanding and our way of doing design.
Labels: Events, Initiatives
Design and You
24 July 2015
Design and You is the first design conference in Spain that seeks to bring together designers, users, educators and entrepreneurs in one space to exchange ideas and experiences on design. Organized by the Association of Industrial Designers of Asturias diDA, the event aims to be a catalyst for people eager to learn, to share, to discuss, to listen, to change their point of view, to offer his perspective and to link ideas to change the world.
Carlos Alonso Pascual will participate in the discussions and debates of this interesting event that is completed with cultural activities in the Asturian rich industrial heritage and in some of its most unique companies.
Book your appointment at Design & You 2015
Oviedo - 1, 2 and 3 October 2015
25 years, 25 books: Lezioni Americane
06 July 2015
In 1985, Harvard University invited Italo Calvino to impart the "Charles Eliot Norton Poetry Lectures", a prestigious series of lectures in which had already participated prominent figures as TS Eliot, Igor Stravinsky or Jorge Luis Borges. Calvino prepared for the event six lessons on the values of literature which he felt were important for the coming millennium:
Lightness
Quickness
Exactitude
Visibility
Multiplicity
Consistency
Unfortunately, death overtook him a week before traveling to Harvard. The conference was never pronounced, but the texts prepared for the first five lessons were collected in a book published posthumously in 1988. Architects, designers and art critics welcomed the book not only as one of the most lucid and inspiring visions of the coming changes, but also as a guide to the attitudes and values that should drive the creativity and the material culture in the new millennium.
Diremmo che dal momento in cui un oggetto compare in una narrazione, si carica d’una forza speciale, diventa come il polo d’un campo magnetico, un nodo d’una rete di rapporti invisibili. Il simbolismo d’un oggetto può essere più o meno esplicito, ma esiste sempre. Potremmo dire che in una narrazione un oggetto è sempre un oggetto magico.
Rapidità, p. 35
Calvino proposed a severe mental discipline, tempered by irony and by awareness of partiality and provisionality of any method of research and knowledge. The implicit poetics in his lessons is not prescriptive, but driven by dialogue and creativity. «All life -said Calvino, and his words resonate today as a true manifesto of design- is an encyclopedia, a library, an inventory of objects, a sampling of styles, where everything can be continuously remixed and rearranged in every way».
More than thirty years after them were written, the six memos for the next millennium are an excellent starting point for discussions about the beginning of this fascinating, complex and turbulent millennium.
#2
Italo Calvino, Lezioni Americane: Sei proposte per il prossimo millennio, Garzanti Editore, Milano, 1988.
On the occasion of the 25th anniversary of ADN DESIGN (1990-2015), we want to share with the community of designers and with anyone interested in design, creativity and material culture, a series of commentaries on the books that have most influenced our reflections and our creations. "25 years, 25 books" is a passionate and intimate tour of texts that somehow have shaped our understanding and our way of doing design.
Labels: Events, Initiatives
25 years, 25 books: Da cosa nasce cosa
23 June 2015
Guided by the rigid and dogmatic Cartesian method, versatile designer Bruno Murani systematically analysed in 1981 designers’ process from the moment they address a functional problem until they devise a material solution. «Designing is easy when you know how to do it. Everything is easy when you know what to do to get to the solution of a problem», he said. Considering that any cookbook is a design methodology book, and taking a green rice recipe as an example, Munari placed problems at the origin of a linear design process. «The projective method –Munari explained– simply consists of a number of required operations, arranged in a logical order dictated by experience. His aim is to achieve maximum results with minimum effort». His book soon became a guide for a whole generation of designers and one of the key elements for the development and dissemination of projective culture in the late twentieth century.
Nevertheless the sequential processed proposed by Munari has finally given way to an iterative and cyclical journey that encourages learning and allows to correct errors in focus, Munari's book remains an essential reference on the origins of the design methodology.
#1
Bruno Munari, Da cosa nasce cosa. Appunti per una metodologia progettuale, Gius. Laterza e Figli Spa., Roma e Bari, 1981.
Spanish Edition: ¿Cómo nacen los objetos? Apuntes para una metodología proyectual, Editorial Gustavo Gili, Barcelona, 1983.
On the occasion of the 25th anniversary of ADN DESIGN (1990-2015), we want to share with the community of designers and with anyone interested in design, creativity and material culture, a series of commentaries on the books that have most influenced our reflections and our creations. "25 years, 25 books" is a passionate and intimate tour of texts that somehow have shaped our understanding and our way of doing design.
Labels: Events, Initiatives
IMETEC ECO Titanox K114 by ADN DESIGN
11 June 2015
Imetec is a world renowned Italian brand focused on the continuous development of Personal Comfort. Imetec is market leader in Italy and present across 42 countries worldwide. Imetec knows how to interpret the various markets without ever losing its identity. Its strategic vision focuses on individuals and their specific requirements in the domestic environment to ensure ever improving sustainable comfort. Imetec is a world renowned Italian brand focused on the continuous development of Personal Comfort. Imetec offers a portfolio of innovative products to enhance and create new concepts in Personal Comfort. Our four 'Worlds' - Beauty, Well-being, Home, Drinking Water - meet the continuous evolution of every individual's everyday requirements.
Imetec provides new products specifically designed to enhance personal well-being and constantly improve quality of life.
Labels: Products
Nearby Architectures 2015
20 March 2015
The new cycle of «Nearby Architectures», held since last February 5, 2015 at the Delegation of Bizkaia of the Colegio Oficial de Arquitectos Vasco-Navarro, aims to study the situation of the profession of architects today, analyzing the economic and social reality and its evolution over time.
Under the title «New Paragraph Project: and now how do we follow the story?» the new cycle consists of 4 sessions, in which several architects and experts share their professional experience to open later the conversation among all the attendees.
The third session, entitled «One more round: Thinking other business lines», will take place on March 26 and will feature the participation of Carlos Alonso Pascual. The session aims to realize, through the experience of several speakers, how the training of architects provides high performance in a variety of activities. Along with other leading professionals, Carlos Alonso Pascual will share his experience in product design capable of making the people's experiences meaningful and establish strong business opportunities for the companies.
Details:
March 26, 2015, 19:00 h.
Exhibition Hall of the Delegation of Bizkaia of COAVN
Alameda Mazarredo 69-71, E-48009 Bilbao
More information: www.coavnbiz.org
Labels: Architecture, Events, Training
ADN DESIGN at Deusto ForoTech 2015
17 March 2015
Forotech is a meeting forum about engineering and technology directed to university, business, students and the general public, aimed at conveying the passion for science and visualize the world towards which we move.
In the framework of the third edition of the Engineering Week Deusto ForoTech 2015, ADN DESIGN took part on Friday, March 6, at the round table on Design & Industry 4.0 organized by the Faculty of Engineering of Deusto University. Deusto University leads the teaching production ranking of Rankings ISSUE 2015 (Synthetic Indicators University System Spanish), a joint initiative of the BBVA Foundation and the Ivie, Valencian Institute of Economic Research.
Brigitte had the opportunity to share the round table with Eva Salcedo | Bilbao Ekintza, Ibon Miranda | Grupo Maier, Unai Extremo Baigorri | Virtual Ware, Xavier Verdaguer | Imagine Creativity Center y Benicio Aguerrea, coordinator of EIDE, Designers Association of the Basque Country, to discuss on the possible scenarios to be drawn for the Industrial Design in the Basque Country in 2020. The debate was moderated by Marcelo Leslabay | Professor of Industrial Design at Deusto University. The results of the surveys and polls carried out by the participants were presented in real time thanks to the smart identifier Meetabout selected to manage this event.
As a side note, ADN DESIGN has had the pleasure of working in the team set up by the technological startup Techabout to design and develop this new device, intended to replace the accreditation card currently used at fairs, conferences and other events. Meetabout technology, links together all the participants and lets you know what happens at the event in real time, creating a unique, manageable and measurable experience.
Athletic Club Museoa
27 February 2015
Labels: Museography, Spaces
Design for Films #4
02 February 2015
Sometimes it's really a pleasure to find products arising the creative lab of ADN DESIGN inserted into vibrant and tender stories that leaps off the screen to take its place in your dreams. Volver ("return"), the beautiful 2006 film written and directed by Pedro Almodóvar, is one of them.
There is no director alive more connected to the hearts, minds and mysteries of women than Spain's Pedro Almodóvar. All actresses who populate this amazing work are immense in their extraordinary characters. Carmen Maura, Penélope Cruz, Lola Dueñas, Blanca Portillo, Yohana Cobo and Chus Lampreave make a tender and transgressive story, full of surprises and twists. The film won over 40 international awards, including four European Film Awards and five Goya Awards.
In the words of Almodovar, the film tells about «three generations of women who survive the east wind, fire, madness, superstition and even death through kindness, lies and boundless vitality.»
Beside them, a significant object designed in 1993 for the company Araven: the trash bin where Raimunda (Penélope Cruz) used to throw away the empty beer cans consumed by her husband Paco (Antonio de la Torre), more interested in drinking, watching football and spying on his daughter while changing, instead of seeking new employment.
A trash bin used later by Raimunda to collect the blood from her husband after his teenage daughter (Yohana Cobo) stabbed him with a kitchen knife when he tried to rape her.
The renowned designers Jasper Morrison and Naoto Fukasawa, coined a few years ago the word "supernormal" to refer to this type of product. Timeless and functional objects that accompany our whole existence, but we rarely think about them. Hidden heroes who, like the clip or the band aid, talk about the enjoyment of the ordinary, permanence and silence. With an impeccable performance, this attentive and discreet trash bin incorporates a rear container for trash bags that also provides a complete opening of the lid, without interference or imbalances. An object designed to make easier and enjoyable our daily lifes.
«When something breaks and you need to buy it again... that's a good design. Every day, at home, we don't see those objects. But when in a home that is not ours, we don't find a reading lamp next to the bed or a potato peeler that works, we realize its importance. That's when his absence reveals his greatness. And when we learn to see the extraordinary in the ordinary», Morrison explained in El País. Nobody ever tires of such a design.
Labels: Products, Publications
Ecron Steam Irons by Eroski
28 January 2015
Radically convinced that the permanent improvement in all areas of its action is necessary for the business progress, Eroski Group has relied on the products created by ADN DESIGN to fit the expectations that its activity generates in society and consumers. Under Ecron, its own brand of household appliances, Eroski has introduced three new models of steam iron sticking out of the creative lab of ADN DESIGN. «We have designed people-centered products, conceived to make easy and simple the domestic ironing task and to establish an emotional confort for users» commented Brigitte Sauvage, co-director of product design at ADN DESIGN. «In short, products capable of making a solid reality the slogan "contigo" that accompanies the Eroski brand,» she concluded.
The Ecron appliance brand is also sold in the store network of Intermarket Group in France and the Edeka Group in Germany as well as in the network of Coop Italia.
For 25 years ADN DESIGN has been shaping the future, by designing products capable of making the people's experiences meaningful and creating strong emotional ties with the brands.
Labels: Products
