Design for Films #3
04 November 2014
Victoria Abril is probably one of the best actresses in Spanish cinema, and has provided a large number of unforgettable performances in such iconic films as "Tie Me Up! Tie Me Down!", "Nadie hablará de nosotras cuando hayamos muerto" or "Amantes" to quote only some of them. Today we will speak about a small comedy within its extensive filmography.
"Escuela de Seducción" is a comedy directed by Javier Balaguer and released in 2004, which deals with the war of the sexes using misunderstandings and false personalities as dramatic resources. Sandra Vega (Victoria Abril), a feminist psychologist who runs a highly rated radio program, was responsible for that Oscar (Javier Veiga) lost to a former girlfriend. After a chance meeting between them he decides to take revenge using a fictional character who captivates the female audience with its romantic tone. These interventions are so successful that Sandra is unable to get rid of him, eclipsing even its program, while Oscar takes advantage of his hidden fame to promote their "Seduction School".
In one of the craziest situations in the film, Javier Veiga and Neus Asensi share stage with one of the many products made in the ADN DESIGN dream factory. This is the Naranja Plus series, a line of kitchenware designed in 2000 for San Ignacio. The configuration of handles and knobs gives the series a great differentiating aspect, allowing a variety of color combinations, from traditional to the most amazing and vital ranges.
However, this is not the only one of the products created by ADN DESIGN appearing in the comedy. In a scene where Oscar sets his Seduction School posters in a supermarket, can be seen the Shopping Basket designed in 1996 for Araven. The longitudinal configuration of the handle of this innovative basket allows a natural hand positioning for an easy and safe transportation.
As we can see, they are products that are already part of our deepest cultural and emotional landscape. It is interesting to note that both objects are still in production, demonstrating the remarkable longevity of the products created by ADN DESIGN. The emotional connection that people establish with our creations promote a significant very long experience over time and provide a solid business opportunity for companies.
Labels: Products, Publications
