ADN DESIGN: Design that seduces and thrills in Asia
17 January 2013
The portal Interiors from Spain, an initiative of ICEX Spain Trade and Investment, a government agency aimed at promoting design from Spain, just published a review of ADN DESIGN including an interesting interview on our experience in Asia:
Interiors From Spain: How has ADN DESIGN evolved since it was founded in 1990?
ADN Design: Throughout our company’s history we’ve had to overcome several challenges. The Berlin Wall fell only a few months before ADN Design was founded. This led to several important changes that radically transformed our understanding of the world. In 2002, we initiated a very enriching process of close collaboration with Chinese companies, which has given us a profound understanding of its business culture and technological and manufacturing methods.
IFS: What’s the current state of design in China?
ADN Design: China is now the world’s most important manufacturer of goods, and however the world’s economy evolves in the next few years, the importance of the country’s design sector will become increasingly crucial. Design education has developed spectacularly there, too: various universities in Beijing, Hong Kong and Shanghai have seen their design courses become among the most renowned and prestigious ones in the world in a very short space of time. And Asia’s leading companies are making an intelligent, intensive use of their ability to research and of their creative resources.
In this interesting arena, our collaboration with Chinese companies has increased our capacity to adapt to highly dynamic, competitive environments far from Europe, and at a growth rate that requires that we be hugely flexible as we adapt to all the changes that occur on a daily basis...
You can read the complete interview on Interiors From Spain
Labels: Opinion, Publications
