Frigidaire FCL-212
23 April 2010
Frigidaire, one of the leading brands in the refrigerator market, is renowned worldwide for its innovating style of leadership and its enviable reputation for top quality household appliances at reasonable prices.
Frigidaire was founded as the Guardian Refrigerator Company in Fort Wayne, Indiana, and it developed its first autonomous refrigerator in 1916. In 1918, William C. Durant, founder of General Motors, invested personally in the company, and in 1919 it adopted the Frigidaire name. From 1919 to 1979, the company belonged to General Motors. During this period, it was the first Delco-Light branch, and later it was an independent division with headquarters in Dayton, Ohio. Frigidaire was sold to White Consolidated Industries in 1979, which in turn was acquired by Electrolux, its current owner, in 1986.
In the whole set of Electrolux brands, Frigidaire is the best example of a name that dominates a whole category of products. Even though the brand is purely American in origin, the products under this name have been in the world market since the 1930's. During that time, they became a symbol of a very special level of prestige. In fact, its slogan for many years was very appropriate: "Precision, Performance, Prestige."
Frigidaire has a matchless brand equity in the world, with a long list of first places in rankings and an enviable base of customers. As it happens with very few and selected brands, the granting of product licenses under the Frigidaire brand is subject to an intense inspection.
We are proud that Frigidaire has chosen an iron designed by ADN DESIGN to complete its offer of mini-appliances. The FCL-212 iron presents a careful and formal configuration, which stresses its fluidity and dynamism. The configuration of the steam regulation command, inside the handle, and an anti-lime washable filter articulate the whole formal development. The black color with touch finish, combined with neutral white and metalized details, emphasize the sophistication and prestige of this innovative iron.
Labels: Products
