Empresa Creativa 6
02 November 2009
The magazine Empresa Creativa, edited by the Grupo Sodercan - Company for Cantabria´s Regional Development, published its 6th number on July 2009 including an interview made to Brigitte Sauvage. Hereunder are a few of her statements:
I believe that with the crisis and the problem of moving the productive structures to countries with a cheaper labour force, Europe is trying to reposition or reinvent itself. In order to achieve this, innovation is being promotes but, in many occasions, it is being carried out in a relatively irresponsible manner. Innovation is a strategy, and like such, we must determine if it is the most suitable for resolving the problem our company has to face. Innovation, as any other radical change, entails certain risks. Therefore, we must determine if we have possibilities of assuming these risks and developing a successful innovative product. Innovation understood as a disruptive and radical change is not always the most suitable strategy for the company. There is not a single correct strategy for any problem in any context. Evolution, or evolutive innovation, since companies evolve and this is intrinsic to the nature of things.Download the complete interview.
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