Innovation of Content and Form
27 March 2009
In front of an audience of almost one hundred people, Brigitte Sauvage took part in the First International Forum for Creative Industries Bizkaia Creaktiva on 26 March. Sauvage discussed the meaning and relevance of innovation within the current environment, along with Roberto Gómez from Disonancias and Carlos Menéndez from the Group VIP’s. We reproduce a brief summary of her speech which received a very warm welcome both from the audience and from organisers of the event:
So much has been said about innovation that it has become a fetish, a magical remedy to all evil, a liturgical balm to soothe the complex situation we are experiencing and to scare away our fears. In a world of constantly emerging new challenges, it is urgent to fill the concept of ‘Innovation’ with content, define its scope and outline its limits, and understand its intrinsic relationship with our society’s own evolution.
In this context, is equally important to relocate the idea of Design to its strategic role, as a generator of concepts based on the needs and wishes of the people, a link between the past, the present and the future.
The wellbeing of people is the ultimate aim of Innovation …
and the raison d'être of Design.
