Design + the linking force
19 April 2008
Under the title Design + the linking force, the Design Management Institute held its Annual European Conference in Paris from 16 to 18 April 2008.
Design is an integrating activity and process, a way of thinking, an increasingly significant contributor to organizational success. The role of design is evolving beyond just the physical process of creating beautiful objects, desirable packaging or unique branding. Design can be a linking force, a unifying element across the enterprise, a connection between business, culture, and environment.
At ADN DESIGN, we understand design as a strategic tool and it is therefore highly gratifying to attend this type of forums.
The three days conference connected us with the best in design and management thinking: presentations from leading design, branding and business experts, focused discussion groups and networking opportunities, within a mix of cultures and approaches, for a highly inspiring intellectual -and emotionnal- experience.
Published by ADN DESIGN,
