Proyecto Diseña
19 November 2007

Brigitte Sauvage, an ADN DESIGN partner, has worked on PROYECTO DISEÑA. VOLUMEN 1, the book published by CADI (Aragon Industrial Design Centre). She wrote an article entitled Use Value, Evolution Motor for the book.
The capacity for innovation, or for evolution, and the ability to identify potential opportunities are key factors for a company in today’s economic situation. The implementation of a successful product strategy implies understanding that the problem raised, at the start of the design process, is the harmonisation/optimisation of the relations between people, items and their context of use. The object is only the end of an analysis process. It consists of the translation of a theoretical profile to a tangible object that can be manufactured and marketed - or a service that can be implemented - in the framework of the objectives and resources of the project put forward by the company.
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