Marketing Master 2008-2009
24 November 2008
The Master in Marketing of the Basque Country University / Euskal Herriko Unibertsitatea is taught at the Faculty of Economics and Business Studies of Bilbao since the academic year 1989-1990.
Organized by the Institute of Economics Applied to Business of the University of the Basque Country UPV / EHU, and sponsored by the Department of Employment and Training of the Diputación Foral de Bizkaia (Regional Council), the Emilio Soldevilla Foundation (FESIDE) and the Basque Association of Economists, is rated among the best five masters in Spain in its speciality.
The course methodology seeks to develop the students’ capacity to acquire a global understanding of the peculiarities of the various areas of decision-making involved in the business activity, processes and marketing. It also takes into account that the above mentioned activities are developed in an increasingly dynamic, complex and international environment, where Information Technologies and Communication play a vital role.
Brigitte Sauvage part of the academic staff since 2001, teaches "New Product Use and Conception".
Venue and dates:
Faculty of Economics and Business Studies of the University of the Basque Country / Euskal Herriko Unibertsitatea.
Friday, 28th of November, from 16.00 - 21.00 h.
Further information:
Maribel García López
Marketing Master Secretariat
Institute of Economics Applied to Business
Faculty of Economics and Business Studies
Labels: Training
Design matters
19 November 2008
During Science, Technology and Innovation Week in the Basque Country, we had the privilege on November 10 of listening to a lecture by Nicholas Negroponte, Chairman Emeritus of MIT Media Lab and chairman of the One Laptop per Child initiative.
During his lecture, Mr. Negroponte stressed diversity and heterogeneity as the fundamental starting points for any process of innovation, and highlighted the importance of design in the creation of his most emblematic project: producing low-cost laptop computers to help bridge the digital divide in poorer countries.
He maintains that there are two ways of creating low-cost products, the more usual of which is to take cheap labour, cheap components and cheap design and create a cheap computer. The second way involves using highly advanced manufacturing processes, the highest technology available and a great design capable of facilitating large-scale production. One Laptop per Child is based on the second strategy. As Negroponte himself stresses, Design matters!
Labels: Events
Design, Marketing & Competitiveness
07 November 2008
On Thursday, November 20, Brigitte Sauvage will be joining other top professionals in the fields of marketing and design at the 4th Design, Marketing and Competitiveness Seminar, where she is to present a paper entitled "Product Design and Development".
ADER (the La Rioja Economic Development Agency) -through the Integral Design Centre of la Rioja (CEdiR)- and the University of La Rioja have organised a further edition of this seminar which seeks to round out the education and training of technical engineers, higher-level engineers, short-course degree holders in business studies and full bachelor’s degree holders in administration and business management. The aim is to provide a picture of the current situation and the latest trends in design and its application.
Venue and dates:
University of La Rioja
Aula 103, Edificio Quintiliano, Logroño
Thursday, November 20, 6 p.m. to 9 p.m.
Further information:
URemplea programme
Fundación de la Universidad de La Rioja
Avda. de la Paz, 107.
26006 Logroño
Tel. 941 299 583
Labels: Training
